A press release must follow journalistic style in order to be given any kind of consideration by editors and readers. This task can be accomplished using the steps below.
Headline:
The headline for a press relase should be something that stands out and briefly summarizes the point of the release and rouses the readers’ interest. A good headline should be a line, at maximum two lines should be enough. Headlines should not be more than about ten words or less.
Opening Paragraph:
Sometimes called a summary lead, the first paragraph of a press release is critical. This paragraph must explain "the five Ws and one H" of the story -- the who, what, when, where, why, and how.

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