As Nigeria joins other nations to mark the 2021 Children's Day, WebTV highlights some of the corporate organizations in Nigeria, that have developed products or programmes to support the Nigerian child.
 
Financial Products
The Nigerian banking industry has been proactive in providing products and schemes that enable parents to plan the future of their children through savings and investments.
 
Some of the products include; 'Smart Kids Save' by Guaranty Trust Bank designed to encourage savings amongst children, the 'Early Savers Account' by Access Bank, the 'SWEETA' savings account for children by Fidelity Bank, the 'ZECA' the Zenith Bank Children's Savings Account, 'FirstKids' savings account by First Bank and FCMB's 'Easy' Account which lines up amongst products targeted at encouraging a children's savings culture.
 
The products provide the basis for future investment plans for children and encourage personal financial planning that could cover children's education and children's future non-educational financial needs.
 
Financial Literacy and Inclusion
Financial literacy and awareness for children are critical for a nation seeking to build a strong economy. Capital exchanges in the country such as the Nigeria Exchange Group (Formerly the Nigeria Stock Exchange) and the FMDQ Exchange have both driven financial education initiatives for children and teenagers.
 
From 2000 the NGX through its "National Essay Competition" has supported 15,000 pupils and 2,000 schools across the country challenging them to develop financial market knowledge and skills.
 
The "FMDQ Next" initiative was launched in 2018  by the FMDQ Securities Exchange to make financial market education accessible to students.​ Through summer camps and holiday sessions, the FMDQ Next has equipped children with basic knowledge of how the capital and the financial market operate.
 
Literacy Programme
Lafarge Africa Plc has since 2014 supported Nigeria's education system through the "Bridge the Literacy Gap Together" initiative which has so far served 700,000 pupils nationwide from 1,665 schools across 544 local government areas (LGAs).
 
The children learn creative writing and the annual National Essay Competition covers pupils aged between 7 and 10 years in public primary schools and the Intermediate category for pupils aged between 11 and 14 in public junior secondary schools.
 
This is one of the company's social engagements designed to address the deficiencies in the education system and improve reading and writing amongst Nigerian children. 
 
Sports and Talent Development
Nigeria apart from its profile as Africa's most populous nation is also blessed with enormous talents in sports, creative arts, music, and film production.
 
In the area of football, Nigeria has produced stars like Stephen Keshi(Late), Rashidi Yekini(Late), Austin Okocha, Kanu Nwankwo, and John Mikel Obi.
 
Leading media group Channels Television has invested in the development of football talents of Nigeria through the "Channels International Kids Tournament".
 
Since 2009 the Channels tournament with the participation of over sixteen states has discovered gifted football players in the country and is serving as the route for nurturing the next generation of the Golden Eaglets, Flying Eagles, and Super Eagles national football teams. 
 
2021 Theme
The theme for the 2021 International Children's Day "Unite to reverse the impact of COVID-19 pandemic on children" is instructive as it calls for more concerted efforts from the government in partnership with the private sector, in addressing the issues of poverty, malnutrition, poor infrastructure for learning and insecurity.
 
While acknowledging the private sector for the unrelenting support to children, there is still a lot to be done in ensuring that the issues of "Out-of-School Children", "Child Bride", "Child labour" and "Violence against Children" are tackled and reduced drastically in Nigeria.