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Nairaland Forum / Science/Technology / Phones / Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones (3327 Views)
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Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by enny66(m): 9:52am On Oct 10, 2018 |
A market research by Euromonitor International just confirmed what most phone aficionados already know about Tecno phones in Nigeria. Tecno, from the results of the research, is the dominant brand in the Nigerian market. At the moment, 41 percent of mobile phones in Nigeria are Tecno-branded devices. However, the biggest winner in the battle for supremacy is Transsion Holdings, the owners of Tecno. Two other brands from them, itel and Infinix, occupy the second (25.8 percent) and fourth (8.5 percent) position respectively. In effect, Transsion Holdings, makers of Tecno, itel and Infinix mobile phones controls 75% of the entire Nigerian mobile phone market. This is a clear dominance of a market that has a high population growth rate with low to middle-income earners making up a large proportion of the working demographics. Why Tecno is popular Since 2006 when Tecno hit the Nigerian market, Transsion Holdings have made Nigeria and Africa their primary market. From having a presence in Asia and Africa, they have now focused all their marketing efforts in Africa. The result is a stronger presence in Nigeria and Africa than any other brand and a vast distribution network. Added to that is the variety of phones that are affordable to all income brackets in Nigeria and other African countries. The Euromonitor report supported this view: “The Tecno brand ranks first with a strong volume share, while itel ranks second. Transsion Holdings also controls smartphones in volume terms due to the growing awareness, affordability and strong promotional and marketing activities of its three brands: Tecno, Infinix, and itel. “The company created a niche by providing varieties of smartphones to meet the needs of diverse income segments of the growing population. For example, the Tecno brand is targeted at middle-income consumers, while Infinix and itel brands are targeted at middle- and low-income consumers, respectively.” See Other Top-selling Phones https://naijmobile.com/tecno-highest-selling-phone-in-nigeria/
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Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by pode(m): 10:04am On Oct 10, 2018 |
Na their (tecno) way be that see even itel cane out second nawao 1 Like 1 Share |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Nobody: 10:07am On Oct 10, 2018 |
What measure did Euromonitor use to rate tecno as the highest selling brand? Talk is cheap 1 Like |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Ennyholar: 10:10am On Oct 10, 2018 |
As expected...Tecno made a lot of sales with their Camon CX and Tecno Spark. Congratulations to them. 3 Likes |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by oxygenlove(m): 10:11am On Oct 10, 2018 |
hahahaha...... reckno and shitfinix.... mtk shitty devices.... .. i jump ham pass 4 Likes |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Rubiesangel: 10:43am On Oct 10, 2018 |
Expectedly so. The force behind their marketing is second to know, they deserve it. |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Psoulsport(m): 10:59am On Oct 10, 2018 |
Please who didn't see this coming? With all the awareness, engaging the youth and promoting and making their brand cost friendly which is what we need in Nigeria today... Tecno deserve to be top... Who else agree with me? 4 Likes |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by HarryDuce(m): 12:20pm On Oct 10, 2018 |
Nokia sells more than Samsung? well, that's surprising. |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by chicwoman(f): 1:39pm On Oct 10, 2018 |
Lol. So with all the TECNO bashing here, people are still buying it? See why I don’t believe all these online talk. The likes of Tecno, Infinix etc are serving a market and they are doing it well. 1 Like |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by eddyline(m): 3:53pm On Oct 10, 2018 |
Affordability is one of the major force that moves their sales 1 Like |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by ddjay: 4:42pm On Oct 10, 2018 |
well,quality and durability is more prefared and important worldwide than sales, and in nigeria, making more sales is not because of quality but affordability so long you write 13 megapixels and so on weda na true or lie,dem go rush buy am provided that its cheap. thats the more reason why itel will sell more than Samsung, gionee, infinix etc 1 Like |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by hardeycute(m): 4:54pm On Oct 10, 2018 |
Rubiesangel:Tecno should employ intelligent people to market their products not dullards 2 Likes |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by calddon(m): 4:54pm On Oct 10, 2018 |
This survey doesnt take in to consideration used phones. Its inACCURATE |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Les: 5:55pm On Oct 10, 2018 |
Hello everyone, I'm spark plus and techno is my family, if you're my sibling, please indicate! 1 Like 1 Share |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by soviete(m): 8:16pm On Oct 10, 2018 |
Les:i don't use techno.. But what I'm more concerned is this ur moniker.... Les? Are u for real |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Yyvonne: 1:50am On Oct 11, 2018 |
I'm not surprised.. They really worked hard to attain this.. Thumbs up |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Yyvonne: 1:51am On Oct 11, 2018 |
Psoulsport:I agree |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Pekuliar: 1:56am On Oct 11, 2018 |
They've really dominated Nigeria... At least in every 10 phone owners, 8 are tecno users.. They're phones are dope and affordable Congrats. |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Deeni131: 2:42am On Oct 11, 2018 |
Please if any body here know someone in KANO state that can install twrp on techno l8 plus should pls and pls let me know. Remember in Kano state. I have been struggling to get it done here in Kano but seems no one know how to do it. Plus guys reply. Or if u can guide me step by step,pls here is my whtspp number :07088443742.thanks |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by femi4: 5:37am On Oct 11, 2018 |
chicwoman:Its affordable and that's key |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Rubiesangel: 8:51am On Oct 11, 2018 |
Psoulsport:I certainly agree with you. Brands need to learn to give back to their society. I saw this coming siiiiiince. Anyway, this is a starting point for Tecno, it only means they can do better to ultimately conquer the Nigerian smart phone market and knock out competitors. Nioce pone from tecno |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Behankey(m): 9:10am On Oct 11, 2018 |
Why won't they sell? They know what people want and make it happen Majority doesn't wanna break the bank to be able to afford phones and Tecno brings that. 1 Like |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Nobody: 9:11am On Oct 11, 2018 |
das tru thou,tecno hold sway in Nigeria
wow,am happy for Nokia,they are gradually makin their come back
am a proud nokia 2 user,its bn fantastic all ds while,am a tipetipe Nokia user 1 Like |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by henry007(m): 9:13am On Oct 11, 2018 |
HarryDuce: Not really. It's not just smartphones. It's feature phones too. |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Rubiesangel: 9:14am On Oct 11, 2018 |
I saw this coming. Nice one guys. |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by scarycuteface(m): 7:20pm On Oct 12, 2018 |
Normal stuff. Affordability and availability is key to this. Tecno knows how to do that |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Olodo24: 9:11pm On Oct 12, 2018 |
itel with their 1gb ram phones at number two. Nigerians must be really broke. e no go better for person wey do us this thing |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Goldyyy: 7:23am On Oct 13, 2018 |
I saw this coming |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Ejadike(m): 3:19pm On Oct 13, 2018 |
Na aggressive Marketing Tecno use oo |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Ejadike(m): 3:20pm On Oct 13, 2018 |
aro1:Nokia is gradually gaining ground |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Freelancerx: 4:02pm On Oct 13, 2018 |
The economy favours them. And they know that the target audience want. That's why Tecno will continue to be a top brand in Nigeria |
Re: Tecno Emerge Highest Selling Phone In Nigeria; See Other Top-selling Phones by Rubiesangel: 11:11am On Oct 14, 2018 |
Freelancerx:Rightly said. I think its more of Tecno understanding the African market far more than other brands. |
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