Did we hear you say ‘it’s been a
long time coming‘?

With almost every relevant
Nigerian artiste out there signing
endorsement deals, isn’t it
baffling that Olamide who’s like
hottest rapper number 2 hasn’t
signed any major deal yet?
Ponder no more! Sources tell NET
Olamide has signed a
multimillion Naira endorsement
deal with alcoholic drink Ciroc
Ultra Premium vodka and will
become the first Nigerian
ambassador for
the alcoholic beverage.

Olamide’s management
has yet to respond to
our queries but inside sources
tell us that the deal has been
signed and sealed already. ‘The
money had to be sent in three
parts, that’s how huge it is‘, an
insider tells us.

Ciroc, produced and distributed
by Diageo is looking at
promoting their brand in West
Africa after launching in 2011.
By signing Olamide as
ambassador, Ciroc is adopting
the similar marketing model
practiced in the US; the likes
of French Montana, Rick Ross, DJ
Khaled, Ray Jay, Funkmaster Flex
are all ambassadors for the drink.