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Nairaland Forum / Science/Technology / Phones / Google Named Its Latest Oerating System Kit Kat (758 Views)
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Google Named Its Latest Oerating System Kit Kat by maestrob(m): 8:55am On Sep 04, 2013 |
Google Chooses Kit Kat Chocolate Bar Over Key Lime Pie By Associated Press | More Articles September 3, 2013 | Comments (0) Google is naming its latest Android mobile operating system after Kit Kat candy bars. The tech giant, which is known for nicknaming its Android mobile operating systems for smartphones and tablets after desserts, has for the first time chosen a brand-name candy for its 4.4 version that's expected to launch this fall. Kit Kat packaging will show Android's green robot mascot breaking a Kit Kat bar. The new Kit Kat label featuring Android's green robot mascot. AP Photo/The Hershey Company Financial terms weren't disclosed for the sweet deal between Google and Hershey Co., which makes Kit Kat. But the deal shows that naming a stadium or sponsoring a TV show can be seen as old school. The latest marketing craze may be to slap a brand name on a tech product. Google approached Hershey about six to nine months ago for permission to use the name, said Jennifer Podhajsky, vice president of U.S. chocolate at Hershey, which licenses the Kit Kat brand in the U.S., while Nestle owns the worldwide brand. Podhajsky said that Kit Kat's jingle is a good fit for people taking a break to look at their smartphones or tablets. She added that the deal appeals to Hershey because Android hits the sweet spot of Kit Kat eaters, who are typically between the ages of 18 and 34. "Kit Kat consumers are young, vibrant consumers of candy and chocolate bars, and that's a nice match with Android," Podhajsky said. The Kit Kat name was unexpected since tech pundits have speculated for months that the next operating system would be called Key Lime Pie. Marc Vanlerberghe, director of Android Marketing, said the name was chosen because Kit Kat bars have been a "favorite go-to snack among the team since the early days of Android." The Android 4.4 Kit Kat system is expected to launch in October. The software is now running on more than 750 million smartphones and tablets throughout the world, making it the world's most widely used mobile operating system. Here's a look at Google's history of naming each version of the system after sweet treats: 2008 Android 1.0 -- no nickname 2009 Android 1.1 -- no nickname Android 1.5 -- Cupcake Android 1.6 -- Donut Android 2.0 -- Eclair 2010 Android 2.2 -- Froyo Android 2.3 -- Gingerbread 2011 Android 3.0 -- Honeycomb Android 4.0 -- Ice Cream Sandwich 2012 Android 4.1 -- Jelly Bean 2013 Android 4.4 -- KitKat |
Re: Google Named Its Latest Oerating System Kit Kat by Rexphobia(m): 9:01am On Sep 04, 2013 |
Nice |
Re: Google Named Its Latest Oerating System Kit Kat by bigtt76(f): 9:04am On Sep 04, 2013 |
Hahaha ...similar to NL's Kitty-Kat |
Re: Google Named Its Latest Oerating System Kit Kat by Nobody: 9:09am On Sep 04, 2013 |
nice |
Re: Google Named Its Latest Oerating System Kit Kat by yomalex(m): 9:12am On Sep 04, 2013 |
Re: Google Named Its Latest Oerating System Kit Kat by Olumidzti(m): 9:46am On Sep 04, 2013 |
This is a surprise from Google because most people were expecting it to be Android 5.0 and to be called Key Lime Pie but they claim Key Lime Pie is not that popular...
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