TECNO has once again taken another leap in moving its brand forward with the launch of its new campaign called “Live Smart” with introduction of range of TECNO smartphones.
This was display at the just concluded West African Information & Communications Technology Congress (WAFICT 2013) organized by the IT & Telecom Digest.
According to the Digital marketing & Public Relations Manager, West Africa TECNO Group, Mr. Mounir Boukali, said that TECNO was at the exhibition to show Nigerians that TECNO is here to stay in the country with serious products with high technology that will meet demand of every customer.
“What you are witnessing to is the beginning of the launch of our new campaign which we tagged “live Smart” where we will be launching a family of products, six range smartphones will be introduced into the Nigeria market before the end of this year and each products will meet specific need of different customers” Mounir disclosed.
Mounir stressed further that over a short period of time the TECNO brand of Mobile phones has placed itself strategically among the hearts of Nigerians as a top selling smartphone brand in the country and the launch of this unique campaign called the TECNO Smart Family will be launch in five Africa countries; Nigeria, Ghana, South Africa, Cameroon and Ethiopia.
The idea of this campaign according to the Digital Marketing & PR Manager is the first of its kind in the region which is to emphasize the qualities of TECNO brand as an Innovative, friendly and a cutting edge brand which distinguishes the user as Smart in a globalized world of competitiveness.
The TECNO Smart Family consists of top TECNO brand of Mobile devices that compete favorably with other brands in the market.
The ranges of products under the TECNO Smart Family are: TECNO Phantom A+, TECNO Phantom A, TECNO Phantom PAD Mini, TECNO P5, TECNO M5, TECNO M7

tecno with their marketing strategy to grip a big nitch in the smart phone tussle in Nigeria. i like their competitive nature with low end quality smart phones.