As as expression of Big Business Syndrome, Cell C, a leading network provider in South Africa shot itself in the foot,for failing to resolve a query by one of its client! He didn't let it go, like many usually do!

He paid around R61 000 (an amount some South Africans don't even make in a year) to embarrass the telco. Cell C filed an urgent application suing for defamation,only to lose the case with costs! Would you ever attempt something like this?