What an information marketer should do as soon as possible is to build a mailing list. The best way to create it is to use every possibility to keep in touch with customers and prospects.

To avoid misunderstandings and complaints, and keep your reputation clear you are recommended to use a double opt-in option so that you can be completely sure of the subscriber’s wish to subscribe.

You should require necessary information from your subscriber, thus later you will be able to manage well targeted email campaign with high personalization, but don’t try to obtain too much information.

There always is a part of your list you should work on – this part contains inactive users, which have to be transformed into active ones.

Respecting these simple tips you will create your list rather fast. But you should think not only about the volume of your list, but also about its quality. Here are the guidelines to a quality email marketing list:

• Always keep your list clean from incorrect and out-to-date email addresses, thus reducing bounces and maintaining the reputation on high level.

• Use list segmentation to better satisfy your subscribers’ needs. Dividing your list on relevant segments will allow you deliver targeted messages.

• Never prefer list volume to its quality.

For more information on how to build a responsive mailing list fast, you can log on to www.mailinglistbooster.com.

Cheers,

Okbobby