The U.S. based mobile vendor launched in Nigeria and nobody noticed. Uhmmm. Yezz mobile failed to do a proper study of Nigeria’s mobile market before launching prematurely. Wondered why I was talking about the battle front at the beginning of the article? The prescript is your answer.

From the spec sheet available on its biggest smartphone in Nigeria, one can authoritatively point out why it has been a colossal failure thus far. The Yezz Andy 5T is a mediocre smartphone with an over-aggressive price tag. The company slammed a N36,000 price tag on a smartphone that has only 4GB of internal memory.

Ouch…

The era of 4GB internal memory is dead! No one would literally allow his wallet to be ripped off by a down market smartphone at a price that can comfortably afford other products that blows the Yezz Andy 5T out of the water. Perhaps, Yezz will have to learn from the business manoeuvring of InnJoo that escalated its brand in Nigeria when it offered the Fire Smartphone at an insane cheap price. The Fire phone is the backbone behind InnJoo’s new mobile strategy of packing a minimum of 2GB RAM on all of its recent sm..
http://www.techrez.com/dear-yezz-mobile-please-punch-me-in-the-face-again/