Hi,
If it is your topmost desire to achieve and live
the quality of life you have always longed for,
then you must make this channel a priority.

I really have to congratulate you for getting
in contact with this information that am prepared
to expose to you that will get you prepared in the world
we found ourselves. In the course of this thread you will
learn about the secret business very few Nigerians are doing
to enrich themselves with loads of
c.a.s.h year in and out.

Let me use this moment to reassure you
that you are in the right place and with the
right person. And I want to reintroduce
myself to you in case you got this article by
chance.

My name is Mosiu Adelabu Kazeem, a conference
host, direct marketing consultant, and a
motivational speaker with over ten years of
business and marketing experience. To make it
easy, I want you to do your independent
search on google.com about me. You will be
presented with enough convincing results. So
that I don't have to take your time saying
much about me.


Let's get down to the basic. You see a
business is never a business if there is no
single customer or buyer. Conversely, a
business is still not a business if only what
it has are buyers not customer.

A business needs customers who are loyal
to its brand identity, who will definitely
make a repeat purchase. You will be lucky by
putting up an advert and expectantly people
responded to your ads and eventually buy from
you for the first time.

The same result should not be expected when
else such ads is being put on offer. It is an
adorable idea aspiring to be in business, but
it is very stupid to be in business that is
dead already even before it came to live.

What do i mean?
Most people desire to be their own boss,
probably sack their bosses. Just like we
normally use in this industry. But the
question is "do you really have the required
skill set to sail through the business world?

One thing is constant in the world of
business. And that is marketing. It is the
the only term that remains same everywhere in
the world irrespective of the industry.

The term "Marketing" has been abused in such
a way that many business owners don't even
know when and where to apply it. However,
this is largely responsible for the reason a
lot of businesses will continue to fail at
every attempt trying to get back on track.

I am not being brash, its just the fact we
must admit. Nothing will work in business
without marketing. No business will survive
without marketing. If it is not marketing, it
is no business.

In this thread, I'll expose to you the
relationship that exists among advertising,
marketing and public relation. It is only by
understanding these that will guarantee you success
in any chosen industry.

In the next few days and weeks to come, I
will be exposing to you, the reasons why that
business idea is not actually yielding the
expected results. And why you can start any
business of your choice and still be
successful at it if you really understand the
secret behind it.

So till then!

Cheers!

Mosiu Adelabu K

Founder, Digimart Integrated Brand Limited.
http://www.perfectbusiness.digitalmarketing-ng.com

Following...waiting to hear u demystify marketing cos dt word "Marketing" for the guys connotes faded shirt, worn out shoe soles and for d lucky ones a rump wt some fowl mouthed loaded Mammy. For the ladies hmm-rumpled hair underneath a sheet with some pot-belly Alhaji, mo lyk Marskirting..waiting...shoot...




Jst kidding..here to learn!

Just scratching the surface! Sit back and relax.

Lecture Day 2:
The Secret Business Very Few Are Doing In Nigeria Guaranteed to Make You RICH
---------------------------------------------------------------------------------------------
Acknowledging the first mail sent to you before this.
Where i made effort to clear the air on why most
businesses would not succeed in their practice unless
somethings are changed. Until this is fixed the story
will always remain same.

Imagine, you doing same thing over and over again,
yet expecting different result. I recently discovered
that most people don't even recognize where the
problem actually is, let alone fixing it. I don't
want to blame them anymore but to do my own part
as a [url]marketing consultant.[/url]

That is the sole reason I am taking my time out to make
this channel your most important place to be in acquiring
the best marketing tips and advice you can reliably get
from anywhere on the globe. Trust me.

For the record, I am not an academic theorist.
I have been in business since over a decade. I have tried
and threaded on so many learning curves both in business
and life. I am always up for something entrepreneurial.

Why am i saying this?
This is simply because i want you to adhere to any of my
words and be confident anywhere in the world with the best knowledge.

Are you prepared really prepared?

Let me start with a poem

And it goes thus:

A lion met a tiger
As they drank beside a pool
Said the tiger, "Tell me why
You're roaring like a fool.
"That's not foolish, said the lion
with a twinkle in his eyes
"They call me the king of all the beasts
Because I advertise! "

A rabbit heard them talking
And ran home like a streak
He thought he'd try the lion's plan
But his roar was just a squeak

A fox came to investigate
had a luncheon in the woods

Moral: When you advertise, my friend
Be sure you have the goods!
Take your time to digest that.

Now let me break it down. Starting with the term advertising.
Advertising is the attempt to influence the audience, by just
creaming at anyone who is willing to listen. It is a very brief
and repeated communication with an audience.

Marketing on the other hand is actually for people who have
raised there hands and are slightly interested in your message
and want more information. Because they are interested in the
communication, it won't be hard for you to have their contacts
and sell to them. In a nut shell, marketing is a direct
information targeting a specific audience. It is much more direct
instead of screaming at a large group of uninterested audience.

Therefore, two things before getting into the meat of this exercise.

1. What is "marketing" anyway?
2. What are the objectives in developing your own ultimate marketing plan?
I am not going to give you a university textbook definition of marketing.
Marketing is simply an effort made in getting the right message
to the right people via the right media and methods, effectively,
efficiently and profitably.

If you noticed I used the word "profitably" at the expense
of "affordably". The best most supported poor thinking ideology
by most businessmen is "to try to reach out and get customers
as cheaply as possible. And this surely rules out the opportunities
in marketing in the first place. As an aspiring business owner
whose desire is to have a successful business; then the very first
thing to start understanding is --- that the comparative cost of
different ways of marketing are irrelevant. They mean nothing.
It is the comparative return on investment translated into net
profit that matters.

As a business owner, you don't have to trust you accounting decision
into your accountant's hand, he's actually doing a great job, but he's
just a custodian of the business money not how to spend it.
You should know better.

Here are the pertinent questions I have for you:
1. Is your marketing built around the most powerful, persuasive,
intriguing, compelling, fascinating massage possible?

2. Have you determined precisely who your message should be
for and figured out how to put it right in front of them?

3. Are you wisely investing in the most appropriate media delivery
of your message to the prospect in your chosen target market?

4. Are you both effective and efficient?

5. Are you accurately measuring the true net return on
investment for each marketing investment?

If all my questions sound too complex for you and your
very small business, then think again. You have to start
eliminating the "small syndrome" from your business psychic.
Most successful business have a small beginning,
but the only difference is that they had a very BIG heart
from their small start.

Maybe I need to explain it better. Starting a business whether
big or small is being determined by the rate at which it is funded.
Some have the advantage of starting with PLAY MONEY while some
we regard as small businesses start with what is called the REAL MONEY.

Contrary to the general belief, you wont have access to play money
if you cannot present convincing business activities over a record period
of time, which will only qualify any proposal for endorsement or acceptance.

Play money is the funds being disbursed by venture capitalists,
or banks, probably very rich individuals who are convinced you
can manage their investment effectively, efficiently and profitably.
If you are still thinking that my five previous questions are too complex
for you or your business then you are not ready to do anything business.
But am still going to shock you with the sixth question.

6. Who is the head of your marketing department?

Let me assume your response to this is one Mr Lagbaja.
And if am right with my gesture, then you are actually digging
a grave of extinction for you innocent business.

In business, the most important function is the marketing function.
Which is expected to be the sole responsibility of the business owner.
While every other functions are deliverable, they could be outsourced
and paid for.

Your objective should be to put the success factors together into
a plan for moving your business forward.
Let me leave you with this part to dwell on. While expecting the
answers to my supposed complex questions in the next phase of this series.
Make sure you don't miss the next valuable tips succeeding this

Cheers!
Mosiu Adelabu K.
Founder, Digimart Integrated Brand Limited.
http://www.perfectbusiness.digitalmarketing-ng.com

Lecture Day 2:
The Secret Business Very Few Are Doing In Nigeria Guaranteed to Make You RICH
---------------------------------------------------------------------------------------------
Acknowledging the first mail sent to you before this.
Where i made effort to clear the air on why most
businesses would not succeed in their practice unless
somethings are changed. Until this is fixed the story
will always remain same.

Imagine, you doing same thing over and over again,
yet expecting different result. I recently discovered
that most people don't even recognize where the
problem actually is, let alone fixing it. I don't
want to blame them anymore but to do my own part
as a [url]marketing consultant.[/url]

That is the sole reason I am taking my time out to make
this channel your most important place to be in acquiring
the best marketing tips and advice you can reliably get
from anywhere on the globe. Trust me.

For the record, I am not an academic theorist.
I have been in business since over a decade. I have tried
and threaded on so many learning curves both in business
and life. I am always up for something entrepreneurial.

Why am i saying this?
This is simply because i want you to adhere to any of my
words and be confident anywhere in the world with the best knowledge.

Are you prepared really prepared?

Let me start with a poem

And it goes thus:

A lion met a tiger
As they drank beside a pool
Said the tiger, "Tell me why
You're roaring like a fool.
"That's not foolish, said the lion
with a twinkle in his eyes
"They call me the king of all the beasts
Because I advertise! "

A rabbit heard them talking
And ran home like a streak
He thought he'd try the lion's plan
But his roar was just a squeak

A fox came to investigate
had a luncheon in the woods

Moral: When you advertise, my friend
Be sure you have the goods!
Take your time to digest that.

Now let me break it down. Starting with the term advertising.
Advertising is the attempt to influence the audience, by just
creaming at anyone who is willing to listen. It is a very brief
and repeated communication with an audience.

Marketing on the other hand is actually for people who have
raised there hands and are slightly interested in your message
and want more information. Because they are interested in the
communication, it won't be hard for you to have their contacts
and sell to them. In a nut shell, marketing is a direct
information targeting a specific audience. It is much more direct
instead of screaming at a large group of uninterested audience.

Therefore, two things before getting into the meat of this exercise.

1. What is "marketing" anyway?
2. What are the objectives in developing your own ultimate marketing plan?
I am not going to give you a university textbook definition of marketing.
Marketing is simply an effort made in getting the right message
to the right people via the right media and methods, effectively,
efficiently and profitably.

If you noticed I used the word "profitably" at the expense
of "affordably". The best most supported poor thinking ideology
by most businessmen is "to try to reach out and get customers
as cheaply as possible. And this surely rules out the opportunities
in marketing in the first place. As an aspiring business owner
whose desire is to have a successful business; then the very first
thing to start understanding is --- that the comparative cost of
different ways of marketing are irrelevant. They mean nothing.
It is the comparative return on investment translated into net
profit that matters.

As a business owner, you don't have to trust you accounting decision
into your accountant's hand, he's actually doing a great job, but he's
just a custodian of the business money not how to spend it.
You should know better.

Here are the pertinent questions I have for you:
1. Is your marketing built around the most powerful, persuasive,
intriguing, compelling, fascinating massage possible?

2. Have you determined precisely who your message should be
for and figured out how to put it right in front of them?

3. Are you wisely investing in the most appropriate media delivery
of your message to the prospect in your chosen target market?

4. Are you both effective and efficient?

5. Are you accurately measuring the true net return on
investment for each marketing investment?

If all my questions sound too complex for you and your
very small business, then think again. You have to start
eliminating the "small syndrome" from your business psychic.
Most successful business have a small beginning,
but the only difference is that they had a very BIG heart
from their small start.

Maybe I need to explain it better. Starting a business whether
big or small is being determined by the rate at which it is funded.
Some have the advantage of starting with PLAY MONEY while some
we regard as small businesses start with what is called the REAL MONEY.

Contrary to the general belief, you wont have access to play money
if you cannot present convincing business activities over a record period
of time, which will only qualify any proposal for endorsement or acceptance.

Play money is the funds being disbursed by venture capitalists,
or banks, probably very rich individuals who are convinced you
can manage their investment effectively, efficiently and profitably.
If you are still thinking that my five previous questions are too complex
for you or your business then you are not ready to do anything business.
But am still going to shock you with the sixth question.

6. Who is the head of your marketing department?

Let me assume your response to this is one Mr Lagbaja.
And if am right with my gesture, then you are actually digging
a grave of extinction for you innocent business.

In business, the most important function is the marketing function.
Which is expected to be the sole responsibility of the business owner.
While every other functions are deliverable, they could be outsourced
and paid for.

Your objective should be to put the success factors together into
a plan for moving your business forward.
Let me leave you with this part to dwell on. While expecting the
answers to my supposed complex questions in the next phase of this series.
Make sure you don't miss the next valuable tips succeeding this

Cheers!
Mosiu Adelabu K.
Founder, Digimart Integrated Brand Limited.
http://www.perfectbusiness.digitalmarketing-ng.com[/quote]

Lesson 3:
Understanding What You Are Up Against
- Winning the fight with all foes when you must,
circumventing competition when you can

A research work is never complete if you did not refference other
people's work. I mean experts. According to one of my mentors
Caveth Robert, who says "Don't be in too much of a hurry to
promote, and you get good. Otherwise you just speed up the
rate at which the world find out you are not good enough.
Harsh but good advice.

In today's incredibly cluttered, and competitive environment, you
need a truly great marketing message more than anything.
Marketing and the ultimate marketing plan, begins not with any
particular media or startegy; it starts with putting together the best,
most promotable message possible that truthfully represents the
goods you have got.

As you get out to construct a super-powered marketing message,
you have to take a thorough survey of all you are up against.
Everyone else of significance who may be presenting their messages
top your target audience.

You need to develop a message that somehow trumps all others
places you in a category that will obviously stand you out.
In the course of this series, I will disclose the road best traveled
about circumventing all clutter and competition while you will have
the room to operate in a protected selling environment of your own
making. That i called "The Blue Ocean".

Marketing space has been flooded with red bloods, where competition
is actively fierced and the current is moving in an unassailable speed.
It will only lead you to the gyre where goals and objective will be
consumed and vanished.

Why on heart would you want to enter a space where competition
can only engulf you even before you voice could be heard. And that
is the reason your message s the first tool required to create your
own BLUE OCEAN for you brand. Where your message will be
uniquely yours at every marketing attempt.

I want you to follow the following exercise and that will kick you
started. This exercise is not about any theory, it is about what
has worked and still working.

Here we go; internet is greatly helping us greatly with a lot of
research work. Therefore, it is no longer an excuse for anybody to
use as a barrier.

Hop on to the internet, use the search engine and visit lots of
competitors' websites. Start with the first ad from the first site
and thick a pad of paper. Write down each promises, features,
benefit, and the headlines.

When you find one of these same statements in the advertiser's ad,
just put a mark next to it, and keep stick-counting the number of
times the same basic statem ent appears in all the ads, add it up
to to your list, stick-count the number of times it occurs in the
other ads.

This exercise is instructive for a very significant reason.
Internet remains the toughest advertising arena today. It offer
comparable clutter. There are ways to pick off searchers and direct
them only to your site, but as a practical matter, most who search
online are solely tempted to shop around. You are literally
surrounded by competitor's advertising.

However, internet is not the only mean to gain attention of
prospects. With other types of media, particularly direct mail. You
can get get hold one-on-one attention, deliver a complete message,
with no instant opportunity and little temptation to check out what 200
others in your category have to offer. This is what is called "selling
in a vacuum". And it is very desirable to work on.

Conversely, on the internet, your competitors are millisecond's
click away. You are all presenting the same messages to the same
prospective customers. In this case, only the strong survive; and only
the strongest prosper. Obviously, this is what you are up
against.

But despite this obvious, extreme competitiveness, your
stick-counted list will glaringly reveal one astounding fact;
which is "everybody is saying the same thing" Everybody is delivering th
e same message with very rare exception.

If you look at this very well, they are unfocused messages.
They are big and broad and not really for anyone in particular.
While this seem to be the way to do things, because that is the
way everybody is doing things, it is definitely the wrong approach if
you seek exceptional success or dominance in your marketplace.

Contrary to all this me-tooism, the key to the vault is still in
the marketing. It is message that differentiates you from all your
competitors, in a positive , appealing, preferably compelling way.
Many professionals call this the "Unique Selling Proposition".
Without a Unique selling proposition, you are merely a choice, but
with USP, you are the choice.

What makes a Great USP?

That is question we are going to thrash out in my next release.
Have a great time till we meet here again.

cheers!
Mosiu Adelabu
founder, Digimart Integrated Brand Limited
www.perfecbusiness.digitalmarketing-ng.com

Following

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I Am Impressed You Talked About Universal Selling Proposal...You Are Really A Very Good Marketer Who Knows What He Is Saying...I Would Love To Discuss With You...Drop Me Ur Contact So We Get To Relate...Mine Is 08169552020

Lecture 4:
What is Unique Selling Proposition?

Welcome back here!
And Hopefully am doing justice to this
subject so far, I presumed.

But, before I proceed on today's procedure,
I really want to know if am actually I am
engaging any soul with my piece of work or I should
sit back and relax and use this moment for
something more personal.

Therefore, I need some encouragements from
my readers with a nod from you.

Kindly indicate your opinion by typing "YES"

Thank you!

Mosiu Adelabu K
Founder, Digimart Integrated Brand Limited.

Cheers!

Yes,Very educative!