Brand loyalty is a foreign concept in our country and truth is; who can blame Nigerians? Certain companies have perfected the art of exploiting customers especially in the betting sub-sector of the economy.
It is not unusual to hear punters complain of being short changed by punting firms in areas like duration of tickets, low odds, slow pay-outs etc.
Having been an avid punter for a while now (almost three years), I thought I would just share some of my thoughts on what I have observed.
1. SECURITY: Security of data especially for online players is a very important consideration and punters are advised to research this aspect before choosing a betting firm. Nigerian betting firms are doing an okay job but from what I have observed; Surebet247 takes the lead as it was the first one to introduce email usage instead of generic usernames.
2. GOOD ODDS: This one na wetin Yoruba people dey call Kpataaki (very important). Odds are what makes or breaks a ticket and as expected; punters pay close attention to this. From what I have seen; the battle for odds is a straight competition between Bet9ja and Surebet247 for who has the best odds with Surebet247 edging it slightly but not by much as it seems to switch and change weekly.
3. PROMPT PAYOUTS: On this matter oga dey wella and him name na Surebet247. One Sunday afternoon, I was in school and was extremely broke. I won a bet of 4,568 naira and instantly did a pay-out of 4500.
Imagine my shock when I received a credit alert less than 30 minutes later on a Sunday. That company is Surebet247 and on this fast pay-out issue; I can beat my chest everywhere and say that they are the best when it comes to pay-outs in Nigeria.
4. CUSTOMER SERVICE: Let me not lie, customer service is still very bad in Nigeria but some companies are doing better than others. I have had cause to blast a 1960bet staffer who was very rude and failed to offer helpful solutions.
I have also had issues with Nairabet, Surebet247 and Bet9ja but Nairabet and Surebet247 have been better. They all have Facebook/Twitter accounts to help customers like us but I will rate Surebet as being slightly better as their customer care agents address you by your name when you call them and they usually solve issues within a short time frame.

Yet, Bet9ja is still the most famous

For those who know what is what; Surebet247 all the way!

Surebet247 wins it for me; their payouts are crazy fast, their customer care service is excellent and their odds seem better to me. #SurebetWinsIt

For me Surebet delivers on their words