In today’s technology savvy world, being absent or anonymous online is inexcusable. This is because there are unlimited advantages of having a grounded online presence like a website, social media accounts and other online marketing or conversational tools. Jovago.com, Africa’s No 1 hotel booking portal shares four reasons why companies or businesses require an online presence.

Business Opportunity

As businesses continually search for opportunities, the internet is flooded with people from different parts of the world looking for individuals and companies to work it and google is a viable tool that many people searching for businesses utilize. If you are absent online, your business name will not appear in the search and it is a huge goldmine you are missing.

Know Your Customer

In the past, there was little or no conversation between businesses and their customers. With twitter having 302 million active users and 1.44 billion on Facebook, the possibilities of social media abound. Social media can help you segment your audience and tailor your services to satisfy the needs of the audience.

Measurability

Measuring the success of a social media campaign has been made very easy. This can be done through feedback, increase in sales and business opportunities as well as change of attitude towards the transmitted message. Being online is therefore compulsory for any businesses to succeed.

Brand Building

Building a brand especially for an emerging product is quite difficult due to the high cost involved. As an alternative strategy, great online presence can be of benefit. You can make the product the number 1 trending topic coupled with giveaways on twitter. Gradually, you begin to build your brand thus achieving brand loyalty within your limited budget.