Social Media is the best thing that has happened to marketing since television. Today virtually everyone on the planet is on social media:Twitter, Snapchat, Facebook, Instagram all great tools for marketing your brand, product or service. So to the question, How can I increase brand awareness using social media.

The first thing you should do is set up an account, set up an account on as many social media platforms as you can. This does two things, first off all it allows you claim your brand name. Nothing is more annoying than trying to open an account and finding out someone already has the name of your brand. Two, it gives you a social platform on which you can operate. Most brands have one and it would be downright weird for you not to.

Great you've signed up, registered, you're in the game but no one knows your brand, no one knows your company. Lets be honest by know you've probably told all your friends about your brand by now, and some have been kind enough to tell their friends. If you haven't done this by now then, in fact don't bother reading this blog. If you have then good for you, but you're here to find out how to inform people who don't know about your brand. How do you do this on social media you wonder...the answer is to find yourself social media influencer (social media personality).

What the hell is a social media influencer. Sounds like gibberish I hear you say. Well it's not. There are lots of people with lots of followers online. Why not use them to create an awareness about your brand? Let me walk you through it.

How can I contact them?
You don't have to, companies like www.booktalent.com.ng will do that for you. They will also find an influencer(social media personality) that matches what you're trying to promote with the right target audience.

How much do they charge?
This depends, www.booktalent.com.ng charges per follower, friend or subscriber. You give them a budget and they'll find you an influencer(social media personality). You can check out their rates here http://www.booktalent.com.ng/rates.pdf

Social media personality vs convential methods
Influencers usually have more devoted followers than convential methods. Their followers latch on to the things they say, wear, use and are therefore more like to buy into and share this information. Take for example an influencer shares his "totally awesome experience with his car insurance company", the impact that will have on his followers will be far more than the experience an average person will get watching a random advert on tv about car insurance and about someone they have no care in the world for. Theres no attachment or connection to that advert. Using influencers bridges that gap.

Its trackable
Using social media persoalities will help you track how your ad is actually developing. You monitor likes, retweets, shares, etc. Information is key and it always helps to know where you stand.

The possibilities are truly endless with social media, goodluck out there