Whether you are running for the position of a school prefect or town union election, or the presidency of your nation, winning is essential and there is no trophy for losers. The winning strategies are usually the same.

An effective winning strategy will involve:

1. Branding

Branding is a powerful weapon and no one knows that better than a politician trying to win over an electorate. Successful candidates garner public support by creating strong, relatable and positive identities.

Even without having the best financial backings from moneybags or a multi-millionaire godfather on your side, you can still win, using the best strategies from today’s works. Whether you are starting a local advocacy, launching publicity for your idea, raise funds for your candidate or just trying to become a local warlord, there are a few tricks that will help you win your own personal battleground state situations, in this case, an election.

As bad as tea can sometimes be without sugar, so is a container without content. Before you put your brand in front of the public, make sure you know what you want to accomplish and even more importantly, why it is important to you. For example, if you want to brand yourself as a pro-poor candidate, have you ever been involved in a pro-poor advocacy or rally? The basic rule is: Know who you are, what you care about, and what you believe in.

A clear sense of purpose will give your brand more traction.

Another way you can go about it is not to miss out on one of the key elements of brand exposure which is to stand out from the crowd. Be catchy, unique, emotional, vivid, and unusual. As different as all the faces are in the world, so is our uniqueness. We all cannot speak passionately like Barack Obama, likewise, we all cannot create the Donald Trump brand, but you can strengthen your brand with a simple, authentic nickname like Professor Adeoye or Dr. Ben to create a memorable impression on the voters.

2. Know your targets

Whatever your campaign message is, are you trying to attract voters, donors or followers? In any case, you need to study the people, i.e. your potential or target voters closely. Find out about their customs, traditions, tastes and preferences and other non-tangible elements that matter. What are their values? Who are the opinion leaders? If you understand what your potential audience care about, you will have a clearer idea of how to make them care about you.

3. Make yourself visible – Get involved

Have you monitored a presidential campaign recently? You will notice that there is a reason presidential candidates still hit the campaign trail, even when they can reach millions of voters with a single status update. Having roots in your community is so important. People trust you because they know you, the first time you meet them isn’t when you are asking them for money. Donate your services to a local festival, sponsor a community event, or run a mile with your brand plastered on your shirt. Getting yourself on popular community events is much cheaper and easier than trying to host your own event.

As you immerse yourself in your community, you are bound to find some like-minded people, so do not be afraid to scratch someone else’s back. Maybe you can lend some extra office space to a tech geek in exchange for a free website design or write a guest post for a popular local blog. Whenever you find yourself in an event, see it immediately as publicity. You are your first promoter, so do not leave this to chance!

4. Get digital and social

Make sites like Facebook, Twitter, and LinkedIn your favorites. They give you the ability to connect with millions of supporters at once and a great deal of self-promotion. Provide value to your followers, which can be in the form of resources, quotes, facts, humor or links. Give them things to think about. Let them talk about your posts or comments. The best way to self-promote is to give 80% value and promote you 20%. Lastly, ensure you work with good professional political strategists to help you through the campaigns!

Talk to us at TRW Consult, we have the expertise to help you win that election.

http://trwconsult.com/4-capsules-that-helps-you-win-elections/

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