Youtube is rolling out a native messaging and sharing feature on Android and iOS in an attempt to further retain visitors to the video hosting site. Different to the existing comments and share settings, the new features are more about sharing videos internally and chatting with a friend or select group of friends rather than the wider YouTube community.

A New Shared Tab Will Appear In The Mobile App Containing All Your Video Shares And Conversations. You Can Add Text And Emoji, Just Like Any Other Chat App And You Can Like Comments In The Thread, Add More Friends To The Group And Watch Videos Shared By Your Friends. It’s Essentially About Building A Micro-Community Around Specific Videos With Your Friends Alone. The Challenge To Facebook's video posts Is Pretty Clear, But It’s Continuous, Rather Than Post By Post.

YouTube sharing menu conversations
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Nice information. Good update from Youtube. Google is try to won the web truly via www.Youtube.com