Search Engine Optimization (SEO) is ever changing and have proved to be far more beneficial than advertising and other online marketing methods. With Google rolling out more frequent and complex updates, SEO will significantly shape the future of many companies. Google is constantly pursuing a better search experience. Focusing more on user experiences. The result had been the changes to how they index and rank pages, resulting in changes to SEO.

It is likely that in 2016 and beyond, new tips and SEO practices will start emerging. In this post, we shall look at some of the emerging SEO Trends for 2016 and beyond.

Before we proceed to examine the upcoming SEO trends for 2016 and beyond, let us delve briefly into some background understanding of SEO.
What is SEO

We will adopt the definition of Rand Fishkin which serves our purpose quite aptly. He defined Search engine optimization (SEO) as "the practice of increasing the quantity and quality of the traffic that you earn through the organic results in search engines".
This definition underscores three components: Quality of traffic, quantity of traffic and organic results.
• Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google search engine results presents you as a resource for web hosting when you are actually only involved on website hosting and not providing any learning resources, you will find that you get the traffic but they won’t be quality traffic. It is better to attract traffic who are interested in products that you offer.
• Quantity of traffic. Having the right interests click your link from the search engine results pages (SERPs).
• Organic results. Organic traffic is any traffic that you don't have to pay for. These come from several sources including links and referrals.

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