When everyday people become famous,
especially in Nigeria, the next way to go is
by bagging endorsement deals. These
endorsement deals mean the celebrities will
become brand ambassadors. But we have
questions because:


1) Is Forte oil asking Nigerians to buy
their products just because Tiwa
Savage looks fine in their uniform?
The ambassadorship didn’t kuku bring us
fuel during the scarcity.


2)Let’s not forget Iyanya and his
reported N165 million deal with Zinox.
Is he supposed to be teaching us about
using computers when he didn’t know the
difference between bed and bedroom in his
own song?


3)We were genuinely confused when OAP
and comedienne, Lolo, got endorsed by
a micro-finance bank.
Is she supposed to crack free jokes for
everybody they give a loan to or what?


4)Socialite, creative analyst and model,
Tania bagged an endorsement deal for
Last Shot energy drink.
Did they sign Tania so Nigerians can finally
get to know their energy drink? Nobody kuku
still knows what Last shot is sha.

source:http://zikoko.com/general/case-
nigerians-brand-ambassador/

Lalasticlala, Seun.

5) Vitafoam reportedly signed Funke
Akindele for 20 million Naira in 2013.
Do they think Nigerians will buy their
mattress because Funke smiled widely in
this ad?


6)Toyin Aimakhu’s long-term deal with
IT solutions company, Vas2Nets is
interesting.
Which IT solutions is she supposed to
provide with this deal?


7)Omoni Oboli is definitely natural hair
goals and a brilliant actress, and
maybe that’s why Arik Air signed her.
Do they think signing Omoni will make
Nigerians forgive them for their terrible flight
delays?


Noble is one of the few Igbo guys to
slay in an Agbada and yes, he’s also
an ambassador for Casper &
Gambini’s.
And why does a restaurant need to be
endorsed by a celebrity? Is he going to start
giving all of us free food and drinks?

Funny enough,you see some of these ambassadors using more superior quality of products they advertise to us..all I knw is I can't buy something I dnt like all because a favourite artiste of mine is advertising it..it's more about value for money!!secondly,i think moral evaluation should be done before appointing someone as a brand ambassador..so many brand ambassadors with questionable attitudes especially in this country#no one is perfect,tho#

The process behind endorsement is psycological. You don't want to dig into that.

goldbim:
Funny enough,you see some of these ambassadors using more superior quality of products they advertise to us..all I knw is I can't buy something I dnt like all because a favourite artiste of mine is advertising it..it's more about value for money!!secondly,i think moral evaluation should be done before appointing someone as a brand ambassador..so many brand ambassadors with questionable attitudes especially in this country#no one is perfect,tho#

Exactly... most of them hardly use what they advertise.


cc...Lalasticlala

I completely agree.