If information reaching us is anything to go by, then the Nigerian music industry might have to brace itself for this. Nigeria’s mega pop twins, P-Square, have allegedly concluded plans for the marketing, duplication and distribution of their new album by a Nigerian marketer (names withheld) in exchange of a sum of N50m.



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According to our sources, the twins are alleged to have received a cheque for the sum of N40m already out of the entire N50m sum agreed. It is a common practice for artistes to sign marketing deals and relinquish distribution and duplication rights to marketers, especially Alaba based ones.

Their last album, “Game Over”, was sold to Tjoe Enterprise, a major Alaba marketer, for nationwide distribution for an alleged sum of N10m. It is of no doubt that the value of the boys has since appreciated between late 2007 when they released “Game Over” having headlined gigs and major concerts within and outside the country, increasing fan bases all across Africa and gradually becoming Africa’s Michael Jackson since their performances now cause girls to faint in admiration of their skill and looks.

Only last week, the twins released a brand new South African shot video exclusively to MTV. The video, according to tradition, was directed by manager cum elder brother, Jude Okoye. It’s titled “Danger”. The Okoye music trio have managed to successfully keep their music business within family, running a label >Square Records= exclusively for the P-Square brand.

The twins openly brag about their conquering all of Africa except the four Northern African countries: Egypt, Morocco, Algeria and Tunisia.

By the time they play in these countries, they say they would be done with Africa, and set for other continental conquests.

From attending a small Catholic school, St. Mulumba College, in Jos, the boys have advanced in life, releasing their first album “Last Nite” in 2003, on Timbuk2 Music Label. Later, the dance duo hit broader limelight with their “Senorita” dance steps in their second album which they titled, “Get Squared”, in 2005, after which the boys have remained permanent delight.

Paul, the reserved of the two, seems to have overtaken Peter in terms of looks since he started spotting the dreads. Peter, on the other hand, has grown from the young dude of yesterday to a recklessly tattooed young father, whose son was delivered by Lola Omotayo.

The twins’ success is coming in the wake of the recent hunger strike and “No music day” embarked on by aggrieved members of the different music bodies in the country. The actions were in protest of the increasing level of piracy of musical works in Nigeria and its (piracy) negative impact on returns on music investments. Of course, the duo were visibly absent at the rally, just like many of their fellow A-list colleagues.

In an interview granted to a national daily, P-Square explained how they get around the piracy issues and maximise profit. They reportedly said, “What we do is that we strike a deal in Nigeria, go to Ghana and strike a deal, then to Gabon, Liberia, Tanzania and Uganda. In Nigeria, we have Tjoe. What we did for the album in Nigeria was that we calculated how much 10 million copies was worth and the marketer paid us straight away. That’s how we do our business.

“That’s why you can never hear any story that P-Square is having problem with any marketer. The album sold a million copies in four days. That’s the audio. But the surprising part of it is that the day we released the videos, the guy printed just 1.5 million copies and sold all the same day,” they said.

Although little is known about the details of this new album, the duo are said to have featured 2Face on one of the tracks contained in the album as they eye an October, 2009 release. Their last album, released in 2007, is reported to have sold over 10 million copies worldwide.

http://odili.net/news/source/2009/sep/4/314.html

Stop lieing to yourself. . the album was sold to CN media for 15million. . for those who dont know CN media was the same guy that marketed dbanj and wande cole. . .i saw the original copy received by me photocopy jude okoye signed. . stop feeding nigerians cock and bull!

adekampe:

Stop lieing to yourself. . the album was sold to CN media for 15million. . for those who dont know CN media was the same guy that marketed dbanj and wande cole. . .i saw the original copy received by me photocopy jude okoye signed. . stop feeding nigerians cock and bull!

You are bragging as if you truly saw the photocopy of the contract. now eleshi said it`s 30m, what can you say about that? I need to know who is lieing You, Eleshi or The link i got the information from?

50 mil, 30 mil, 15 mil who are we to believe nah

do we really need to know the millions or worth of these guys when the only thing we shud concentrate on is ow we too re gonna make make it.

we dont believe,. whenever psquare wanna come out. they kip feeding us stupid buzz stories, sold 1 million in 1 week on last album. now they giot 50million, story, if na that one. how much wande go collect. we no chop am, drop ur album and stop the nonsense

these hustlers called p2.
last time they sold one million in a week, now they collected 50m.
i just tire for the boys.
if the album is like this 'Danger' single they just released, then the promoter is doomed for life.
considering that even the pirates are being pirated, i doubt any serious business man will pay them that much.
50million ke, 50 million ni.

FFS why would people want to promote their preffered artistes and come out with ridiculous stories. Hellooooo!!! Its counterproductive.

Who cares about how much?

just bring out the album and let us see whether it is worth the salt
haba Naija and Useless rumours

if they get 200M for the album that one consign we how?

slimshay:

FFS why would people want to promote their preffered artistes and come out with ridiculous stories. Hellooooo!!! Its counterproductive.

mbulela:

these hustlers called p2.
last time they sold one million in a week, now they collected 50m.
i just tire for the boys.
if the album is like this 'Danger' single they just released, then the promoter is doomed for life.
considering that even the pirates are being pirated, i doubt any serious business man will pay them that much.
50million ke, 50 million ni.

skingo link=topic=320242.msg4507260#msg4507260 date=1252450742:

we dont believe,. whenever psquare wanna come out. they kip feeding us stupid buzz stories,  sold 1 million in 1 week on last album. now they giot 50million,  story,  if na that one. how much wande go collect. we no chop am,  drop your album and stop the nonsense

Did you guys read the Link? was it said anywhere that P-square claimed that or vanguard claimed a source? or you guys are responding becos everyone has access to NL.

However,u will be living under the rocks not to know that psquare albums sell well all over the world where ever africans are.

the marketers see the big picture,so i wont be in doubt if a marketer offers that amount

unix4real1:

You are bragging as if you truly saw the photocopy of the contract. now eleshi said it`s 30m, what can you say about that? I need to know who is lieing You, Eleshi or The link i got the information from?

I've got a buddy who acts as a middle man between artistes and marketers helping artistes get deals and stuff. . .denrele edun called him and told him the p-square album was wrapping up and they wanted 25mill for it. . .Note that the asking price p-square wanted is even half of what you are claiming here that they received. . .

My friend approached the usual suspects in alaba and they all said they wanted to hear material. . .they gave us three songs to play for the alaba boys they were not impressed. . .

However,we later learnt they concluded with CN Media for 15m but that their condition was that he would pay it all at once to enable them shoot their remaining videos. . .To confirm this,we went to CN media's shop to sight the confirmation check as is every practice of alaba boys to let their fellow marketers know that theyve sealed the deal on a particular job so that they can make payment for their copies in advance.

My buddy knows alaba and knows all the actors and players in question hia. . .you good folks are just cutting and pasting.

My advice to yall,dont believe the hype. . .even the marketers are being pirated by pirates who are being pirated by pirates. . .the case is a sorry one .

N50 million is roughly £200,000.00. For artists as big as P-squared, who are an African, not just Nigerian brand, that is nothing.

Drake was paid $2million advance by Lil wayne's young money and he hasn't even released an album yet. Get some perspective here. Be happy for them and stop belly aching.

whiteroses:

but we are not in america we are talking about nigeria.
I know some people will still say N50m is nothing, in your life time are you likely to get a N50m deal at once

I'm sorry, but what' s your point? Are you saying the money is too much, too little or that you don't think they should be getting it in the first place. Please clarify.

adekampe:

I've got a buddy who acts as a middle man between artistes and marketers helping artistes get deals and stuff. . .denrele edun called him and told him the p-square album was wrapping up and they wanted 25mill for it. . .Note that the asking price p-square wanted is even half of what you are claiming here that they received. . .

My friend approached the usual suspects in alaba and they all said they wanted to hear material. . .they gave us three songs to play for the alaba boys they were not impressed. . .

However,we later learnt they concluded with CN Media for 15m but that their condition was that he would pay it all at once to enable them shoot their remaining videos. . .To confirm this,we went to CN media's shop to sight the confirmation check as is every practice of alaba boys to let their fellow marketers know that theyve sealed the deal on a particular job so that they can make payment for their copies in advance.

My buddy knows alaba and knows all the actors and players in question hia. . .you good folks are just cutting and pasting.

My advice to yall,dont believe the hype. . .even the marketers are being pirated by pirates who are being pirated by pirates. . .the case is a sorry one .

danger dey o!!

walahi, if wahala dey and the other single which sounds like the remix of do me and busy body are P2's hit single,then not only are the promoters doomed, even they should watch it. those guys are becoming jokers. i have seen that wahala dey video a couple of times and its still senseless to me. is anyone out there who can explain it to me?

make bad belle peeps continue dey yarn dust the twins peter n paul go put bad belle to shame like timaya said. shebi na una nor like the songs (because una be oyinbo pikins lol) the pple when go "purchase" am dey wait (masses). when time don reach una go see say wahala dey! in short wahala don already dey since we don begin argue about how much. shior!

i think say na only me wey no fancy their new video; it just does not make sense as per the message but the quality looks above average.

they should get more than 50 million naira, the guys too much jare

50 million, 25, 15 million, It still doesn't make sense. When they can make a lot more based on payment of royalties. The issue of Distribution is still being neglected. We are making a big mistake by thinking Alaba has a network, when they actually don't have one. it only looks like one because everyone goes to them from all over the country and beyond , to get whatever product they need, The first thing is to identify and creat channels of distribution all over the country, and this is what SED has stratergically taken its time to do,