I wrote a piece recently, a tribute to the late veteran actress Bukky Ajayi and the multi-instrumentalist OJB Jezreel, in which I raised a number of issues, including how in Nollywood today, there is an obsession with the whitening of skin, an anti-Negritude yellowing, what I referred to as “the bleaching, chameleon crowd of Nollywood beauties.” The various reactions to the piece conveniently ignored this subject; two young ladies who felt that I was probing an unpopular theme drew my attention to this. I was reminded that being light-skinned is now the in-thing, indeed the socially acceptable norm, because there is now a universalization of the concept of beauty and self-esteem.

CONTINUE:http://www.jagabanng.com/2016/08/the-bleaching-bleachers-by-reuben-abati.html

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https://www.youtube.com/watch?v=_K8ZP3T_7To

Hmmn....sometimes d way some people talk about bleaching,It's like they also wanna bleach..

D way ds writer is talking, its obvious u can't accept global change, y so much emphasis on women. What abt d guys with their luv 4 six packs, dick enlargement and making quick money + bleaching too. Y do d writer make it seem as if d women r d guilty ones out there. Everyone is guilty including u d writer. Mind u its all about transition n trend, d whites do it and no body talks, BT once the black do it an idiot will com out to blab. Dear writer there better things u can focus on in naija to reform....cos as far as ds brand of beauty is concerned it has com to stay. So pls grow up.