Italian Serie A side Juventus has changed their club logo as the new crest was revealed by President Andrea Agnelli on Monday night at Juve's HQ.

The 32-time Serie A champions have gone for a new look as the fierce bull and crown on the past crest have departed with the club. The new logo contains a small 'J' along with a larger letter around the outside.

The club's president Andrea Agnelli stated at the unveiling that "it took a year" to create with research. The 'J' represents and reminiscences the famous line of Giovani Agnelli: "I get excited every time I see a word beginning with J in the papers."

Mixed reactions
Former club players have described the new logo as a "lifestyle" and a different look for the future. It indicates that La Vecchia Signora is not afraid to make a bold statement to the rest of the footballing world. The unique design is simplistic and the first football crest to look plain but also have a strong meaning.

However, some fans didn't react in the best supporting way as they thought the change looked like a clothing brand logo.

It looks like Juventus are going to have to part ways with the traditional old look. It is brave from Turin club to create change and be unique to every other football club. The new jersey shows an aesthetic design that does compensate for the upset fans.