Yesterday marks the first day of F8 2017, Facebook’s annual event where developers
and businesses come together to explore the
future of technology. More than 4,000 people
attended the event at the McEnery Convention
Center in San Jose, California, and millions
watched the keynote via Facebook Live. Mark Zuckerberg opened the conference to
talk about how technology can help the
platform build stronger communities – from
the local level, up to the global level. For the
past decade, Facebook has focused on
connecting friends and families. Now, with that foundation, the company’s next focus
will be giving people the power to build
community. Technology gives communities new ways to
connect, and one of the most exciting areas
for this is augmented reality. Mark talked
about how the camera is the first augmented
reality platform and announced the Camera
Effects Platform. Other keynote speakers were Chief
Technology Officer Mike Schroepfer, VP of
Platform & Marketplace Deb Liu, Head of
Social VR Rachel Franklin, VP of Product
Partnerships Ime Archibong and VP of
Messaging Products David Marcus. Camera Effects Platform Facebook is offering a suite of open creative
tools to give its community of artists and
developers the power to create a full
spectrum of effects for the new Facebook camera, from simple photo frames to interactive effects and masks using the latest
in augmented reality. The Camera Effects Platform includes two
products: Frames Studio and AR Studio.
Frames Studio is an online creative editor,
now available globally, that allows you to
design frames that can be used either as
profile picture frames or in the new Facebook camera. The AR Studio, now open
for beta applications, can be used to create
masks, scripted effects, animated frames and
other AR technologies that react to
movement, the environment or interactions
during Live videos. Facebook Spaces Facebook Spaces is a new VR app where you
hang out with friends in a fun, interactive
virtual environment as if you were in the
same room. Facebook Spaces launched in
beta for Oculus Rift yesterday.
With Facebook Spaces, you can view Facebook content with friends in VR, including
360 videos and photos that can transport you
to new places. You can draw in the air with a
virtual marker to create anything you can
dream up, from a decorative hat to a
handmade tic-tac-toe board. Facebook Spaces lets you easily phone a friend in the real
world with Messenger video calling, so you
can bring even more people into your VR
space. They can answer your call on their
phone to instantly open a window into your
virtual world. Of course, there’s a selfie stick too. Use it to take photos of your
experience and share the memories you
create in VR with your friends on Facebook. Developer Circles Facebook also announced a new program for
developers all over the world to connect,
learn, and collaborate with other local
developers. Developer Circles is a
community-driven program that’s free to
join and open to any developer. Each Developer Circle is led by members of the
local community who act as leads for the
circle, organizing events offline and
managing a local online Facebook community.
Developer Circles are forums to share
knowledge, collaborate, build new ideas and learn about the latest technologies from
Facebook and other industry leaders. Places Graph Another feature launched was the Places
Graph, providing free access to data on over
140 million places around the world. These
places range from restaurants and parks to
retail stores and local businesses, and the
data includes place names, addresses, photos, Facebook consumer ratings and more. Apps
can use this data to create location-aware
experiences that help people learn more
about where they are so they can make
informed decisions about where to go and
what to do. Identity If you have an app and a Messenger bot,
Facebook has made it simpler for you to
connect with the same person using both.
Facebook’s new API allows you to map
between a Facebook Login ID and a
Messenger ID, so you can serve your customers smoothly across both experiences. Facebook Analytics Facebook Analytics — formerly known as
Facebook Analytics for Apps — is a
powerful, free product for accessing rich
audience demographics, and measuring
customer behavior across channels.
Yesterday, Facebook announced new capabilities designed to help you understand
and optimize your complete customer
journey across the channels you use to
interact with customers, such as your app
and website. Facebook’s new Automated Insights tool
uses advanced machine learning and artificial
intelligence to bring valuable insights directly
to you. With this new feature, you’ll see
insights such as changes in purchases for a
new version of your app, or variations in engagement across people in different cities. Messenger Since the Messenger Platform debuted a year
ago, it has become an essential channel for
businesses, developers and consumers. The
ecosystem has more than 1.2 billion people,
100,000 developers and 100,000 monthly
active bots, and 2 billion messages are sent between people and businesses on
Messenger every month.
Some of the new features and advanced tools
announced yesterday include: A new Discover tab that allows people to
find the bot for Messenger they’re
looking for in an intuitive and thoughtful
way, right from the home screen in
Messenger. Facebook has also enabled
discovery in the physical world with new parametric Messenger codes. This gives
people the option to scan Messenger Codes
through the Messenger camera and link to
their favorite brands and businesses. Chat Extensions, which allow multiple
people to chat with the same business at
the same time. People can now add in a bot
directly in a group thread and share the
conversation and experience. Messenger’s AI assistant, M, now offers
the ability to order food through delivery.com . For instance, if you’re chatting with friends about what to grab
for dinner, M will suggest placing an order.
The whole experience can be completed in
Messenger, including group ordering and
payment. New rich game play in Messenger including
game bots and much more. Smart Replies, which help Pages to respond
to the most frequently asked questions that
small businesses receive, such as business
hours, directions and contact details. Hand-over Protocol, a new way for
businesses to work with multiple
developers for different experiences on
Messenger.

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