The most persuasive advertisement to the wrong audience would NEVER work.

You can't sell sugar cane to someone who wants sugar cubes. You have to be specific when targeting who would see your advertisement. Craft your message to suit ONLY them. The more your advertising is directed at a specific set of demographics the more POWERFUL that advertising will be.

Target right!!!

The MEDIA you use also matters.

IPhone did not try to sell their expensive gadgets to every Tom, D¡ck and Harry. Their ads are geared towards some specific people.

IPhone & Tecno do not have the same market demographics.

Don't go wasting your money advertising a headphone on a radio station; only young people wear headphones and they rarely listen to radio - they are online. Bring your ads online.

If your market is to single ladies who wants better partners, tailor your advertisement voice ONLY to the single ladies demographics, not every female. That's where the power of sales & conversion comes.

Like wise, you can't sell walking sticks online. The demographics who need it are reading newspapers.

Your customers determine where you advertise and how you do it.

#StopBlindMarketing #YouAreWastingMoney #EDeyPainMe

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