Bentley Motors has shown details of the new Continental GT ahead of the car's formal unveiling at the Frankfurt Motor Show.

The evolution in design sees the profile of the new car longer & lower as the front wheels have been placed further forward, thus allowing the bonnet to be extended & the nose to be lowered.

Sielaff explains his overall design brief as "a piece of reduction, not over-decorating the car but to make a clean, clear & unique statement".

Sielaff feels the focus should to be on the sustainability of product design, rather than fleeting fashion.

This modification in interior design is largely thanks to Sielaff's initiative to reorganized the design department at the Bentley Crewe HQ in the UK. The interior architectural team & color & trim department are now integrated for a more inclusive approach to design.

A new "Diamond in diamond" leather quilt design is now offered too that looks like a floating quilted surface in a sea of soft leather.

If the Continental's purpose was to bring in a younger Bentley buyer in 2003, the 2017 edition needs to continue the discussion, notjust through evocative design, but through advanced technology too.

Bentley feels, going forward, it is key for the main design department to work strictly with the Mulliner's craft experts.

See the images here: http://www.civdigitech.com/2017/09/a-quick-peep-into-new-luxury-bentley.html