Rome Business School Nigeria Executive Education on BRANDING STRATEGIES

DATE: Friday 13th - Saturday 14th October, 2017.
DURATION: 2 Days
COURSE FEE: N75,000 to cover for (Certificate from Rome Business School with ISO 9001:2015, Coffee Break and Lunch, Didactic Materials and High Quality Facilitation)

BENEFITS
High Quality Lectures • Documentation (Slides, Lecture notes, Case studies, Articles) • Rome Business School certificate with ISO 9001:2015 • Registration in the Rome Business School Alumni Association • Post-Course Assistance • Networking opportunities

COURSE OVERVIEW
The brand is one of the most important assets of a company or an organisation. This is why building and managing successful brands is one of the main challenges in modern marketing. The ability to develop a clear brand vision and involve one’s own reference market is key to an effective branding strategy. In the hypercompetitive global market it is therefore necessary to acquire specific and up to date knowledge and competencies for the management of this key asset of any company and organisation.


COURSE CONTENT
1. The concept of brand

2. Branding advantages for customers and suppliers

3. Brand equity


4. Successful brand creation
-Brand positioning
-Selecting a brand name
-Brand sponsorship
*Manufacturer and commercial brands
*License awarding
*Co-branding

5. Brand development
-Line extensions
-Brand extensions
-Multiple brands
-New brands

6. Brand management

For Registration, Click here to fill our online form: http://romebusinessschool.it/en/rome-business-school-nigeria/

For further enquiries call +234 (0) 9067556524, +234 (0) 8105084635 or email us: nigeria@romebusinessschool.it

ROME BUSINESS SCHOOL NIGERIA: TRAINING CALENDER (APRIL 2018-JANUARY 2019)

You will be missing a lot if you are not training with us!

We have a loaded basket you can choose from as your business and personal developmental needs arises.

Our training offers are constantly updated with the most modern topics and designed based upon the real needs of new Graduates, Companies, Organisations and Professionals. Every session is led by seasoned faculties, who are experts with rich industry experience in facilitating.

Choose the course that suits you!

For enquiries, please contact 09067556524 or email nigeria@romebusinessschool.it