In today’s world of technology and easy access to more information than you could ever possibly need, standing out is harder than ever. Creating content that will get the read over other resources covering the same topic can be difficult.

Here are tips to help you create great content that will help you get the click:
1. Identify Your Audience

Before determining a topic or starting content production, you should identify who you’re trying to reach. Writing for your target audience is essential in creating engaging content.

Identifying your target audience’s problems and needs will help you determine what solutions to offer them and how best to get that information in front of them.

2. Generate Enticing Topics

An important part of engaging content production is topic generation. Your topic should be clear and concise and needs to appeal to your established target audience. If you’re having trouble getting in your target audience’s head to come up with a topic they can relate to, you can always ask the reader directly. Send out a survey asking your readers what they want to know, or hop on social media to see what your target audience is talking about. Keep an eye out for a reoccurring problem people are having, and create a topic based on how you can solve it!

Buzzsumo is a great resource that analyzes how already-written content is performing. Type in your topic on their site to see if your idea is successful elsewhere and worth pursuing. Don’t hesitate to check out your competitors to see what they’re doing and find out what’s working for them as well.

3. Select Target Keywords

Before you begin writing, you’ll want to come up with some target keywords to incorporate into your content. When thinking about this, consider what people are searching for online. Optimizing your content by including some keywords that are being used by a large quantity of people on search engines can help your content get served up to more potential readers. There are many great keyword research tools available today.

When your ideal audience searches a combination of these words and your article gets served up, seeing that you’re offering a great deal to save them some money might just tip the scales in your favor and bring them through the door.

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4. Write for the Reader

Now that you know who you’re targeting, what you’re going to write about, and what keywords to incorporate, it's finally time to sit down and write. To make sure you include all the right pieces in the right places, construct a rough outline of your article to help shape your path as you write.

Once you have your outline, it’s time to write the copy. Every word should be written with that target audience, their problems, and how you’re going to solve them in mind. It’s also important to "speak their language" in order to reach them.

5. Include a Call to Action

The premier goal is to convince your target audience to answer a final call to action (CTA) and engage with your article. Once your readers click on the CTA, you should ask them to give you some information in exchange for whatever you're offering. You could have a short form asking them to fill out their first and last name, city, age, and email address, to give you an idea of the audience you’re reaching. This will help you with future keyword and content development and give you contact information so you have the opportunity to directly email special offers or articles you know your list of contacts would be interested in receiving.

We know creating engaging content may be more complex than it initially seems on the surface, but following these steps can help ensure you’re getting the right content in front of the right audience.

Source: https://blog.bluefrogdm.com/blog/how-to-make-your-content-stand-out-in-the-crowd

Good stuff, the saying content is king comes to mind.

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