Iroko TV boss Jason Njoku has spoken out about the stress and difficulty of running a business in Nigeria.

Njoku was reacting to Konga's sale to Zinox group, as well as reports that bad management and criminal behavior ran down the company.

In a Medium post titled "Be Like Sim", he wrote: "To my mind, he (and Shola after him), did everything they could. Most will never know the pressures they were under. Most would never truly understand the demands and sacrifices they had to make in order to keep Konga alive."

"It was never about cash. Jumia has cash. All they are doing is burning more of it. The market is pushing back any effort of rationalisation. It may be untameable. I am 100% sure if I hadn’t ignored Nigeria for first 5 years of IROKOtv’s life, we would probably be dead. In fact, IROKOtv should have died in 2015."

Source: https://www.concaholic.com/tech/jason-njoku-i-didnt-ignore-nigeria-first-5-years-iroko-tv-dead/