They’re the key to living a fulfilled existence at work and building powerful loyalty with both your team and your customers. If crafted with the right intention, these statements can focus your decisions, motivation and team talents toward goal achievement.
A well-crafted vision and mission statement can help align your company’s efforts and focus its strengths on goal achievement.
After all, WORDS HAVE POWER.
These statements do not simply restate what you do and how big you want it to be, but answer the deeper questions of “why do we care?” and “why do we bother?”
Choosing the right words will send a positive ripple through your organization on every level. From a marketing standpoint, its effect can help you make better budgeting decisions, keep your messaging on point and resonant with your audience, attract better talent and open up lines of internal communication.

Vision Statement Definition:
This is the DREAMING piece.
If everything goes right, this is how your organization will have changed the world.

Mission Statement Definition:
This is the DOING piece.
This states who you serve, what you serve them, and how you do it every single day.

Your vision should be BIG, EXCITING and COMPELLING.
Your vision statement should be an audacious dream of a future reality based on the work you do. It’s the heart and DNA construct of your organization.

The WHO, WHAT, and HOW of Mission.
A well-crafted mission statement answers WHAT you do, WHO benefits from this and HOW you do it. Depending on the particular organizational structure, the mission statement of a company can be broken down into its different divisions. All in all, the purpose is to help you stay focused on the activities of today that further your dreams of tomorrow.
Vision + Action = BRAND

Vision Statement Examples.
:
AMAZON: Our vision is to be earth’s most
customer-centric company; to build a
place where people can come to find and
discover anything they might want to buy
on

DISNEY: To make people happy.line.

INSTAGRAM: Capture and Share the
World’s Moments.

MICROSOFT: Empower people through
great software anytime, anyplace, and on
any device.

http://www.stevonics.com/2018/03/whats-difference-between-vision.html

Good post

Nice @op. simple and well understood.