In today’s society, we have various resources that can be used for marketing. With so many different options, it is difficult to find enough time to use all of them. Because of this, we are forced to choose between countless Social Media Sites in order to get the most out of our Social Media.

YouTube can be one of the most effective forms of Social Media, but only if you know how to use it correctly. Here are some ways you can take greater advantage of YouTube!

So, what exactly is YouTube?

Let’s start with the basics... YouTube is a very well-known social media website. It is a video sharing website where anyone can upload videos. YouTube also helps anyone find specific videos using a search engine. Many people use YouTube to watch, comment, like, and even share videos. So, yeah YouTube is kind of a big deal.

Why should I use YouTube?

You may wonder why it is so important for you to begin submitting videos on YouTube. Well, YouTube gets over 2 Billion visits every day! Many people find it easier and more helpful to watch a video compared to reading about the topic. Oftentimes, businesses don’t believe they have the time or means to create good video content to put on YouTube. Because of this, there is much less competition for those who are willing to take the time to create a video. YouTube is also free, therefore, making it easier to get your business recognized through entertainment.

How can I use YouTube successfully?

In order to be successful when using YouTube, remember these tips!

Avoid advertising. We tend to look over advertisements because we see them everywhere – in the store, on our phones, and even in the car. Rather than advertising, spend time informing, educating, and entertaining. Your audience will increase if you are willing to create actual video content rather than advertisements.

Create videos that are short. This allows you to keep the attention of your audience. Not very many people want to spend 15 minutes watching a video. Short videos allow you to get your point across without them losing interest in your video.

Figure out who is your target audience.  Are you trying to target teenagers or adults? Imagine what your target group would want to see and what key words they might be searching.  If cat videos are going viral, add a cat to your video! Always remember: Content is Key!

Post regularly; the more videos you post, the more likely you will get seen! You need as much content as you can get in order to increase your audience.

YouTube Rankings

When you search for something on Google, don’t you almost always pick the first or second link? Just like Google, when people search on YouTube, you want your video to be at the top of the list. This is called YouTube ranking. There are many ways for you to get your videos to rank higher.

Have strong keywords. Choose keywords that people would search to find your video(s) such as” grooming” or “tutorial.” It is important that you use those same keywords in your title, preferably close to the beginning of the title. For example, if my key words are “Bob’s” “car” “cleaning” “San Jose” “CA.” I would want to create a title to look something like this: “Bob’s Car Cleaning in San Jose CA- How to clean leather seats.” You should have around 12 key words that you can use in your title.

Create Detailed Descriptions. The more information you have in the description, the more the search engines will be able to pick up, therefore, ranking your video(s) higher.

Get likes, favorites, and comments. This can be difficult when you have a small audience, but what better place to start? Spread the word about your video(s). Ask your Mom to like the video and share it with her friends. Talk with your friends about sharing your video(s) on their social media page. Always respond to comments you receive on your videos! Who doesn’t want their opinion to be valued? Show the individuals that take the time out of their day to watch your video that they matter and you appreciate them. In reality, they are taking the time to help you out!

There are many ways to make YouTube an effective part of your business. When you are willing to invest time to make good content, create content to fit your target audience, and take time to help others to see it, YouTube can become your business’s best friend!



YouTube is a video platform with endless reach. If you have a business, it is an effective platform to introduce your products, services or mission to your audience. A strong YouTube presence can lead to more traffic and find the right audience. However, to achieve real success you need to know how to optimize the different features of your YouTube videos.

What is YouTube video optimization? It is more than just creating a great video and uploading it to YouTube. There are important factors that need to be done for the video to get the best results.

YouTube video optimization is about having a great metadata. Just a few small tweaks to some features of your YouTube video will make a big impact on its view count. Here are some optimizations you can apply for your videos to drive more views and get more exposure.



Optimize YouTube Titles, Tags and Description for Your Video
Optimize YouTube Titles for Your Videos

It is the most important piece of metadata that you can tweak and in the process get better results. Here are some tips on how you can optimize your video title to improve your results.

Identify the best keyword phrase for your channel. Research keyword phrases and identify one particular phrase that you should target.r

Add the exact keyword phrase to your video title. This will make your title highly relevant and will drive more views. YouTube pays attention to relevancy which is very important to the algorithms they use to display videos.

Targeting one keyword, in the beginning, will more likely allow your video to rank for that one particular phrase.

You can enhance your video by adding a few more keywords to better describe the message of your video.

Optimize Your Tags and Video Description

You can further optimize your YouTube tags and video description with the exact match keyword phrase that you are targeting.

Create YouTube tags based on relevant keywords. Here are some tips on finding related keyword phrases that you can use:

Utilize the YouTube search bar. Enter the particular keyword phrase or a similar phrase on the search bar. Related and suggested keyword phrases will appear and they are all highly relevant. From the selection, you may pick the appropriate tags to use. Add several YouTube related phrases as tags.

You can also add more tags by identifying more related phrases that may be slightly different but still very related and relevant to your original keyword phrase.

Your video description should contain the primary keyword phrase. Thoughtful use of your keyword phrase description can help users find your video. However, it is important that you do not overuse it to avoid keyword stuffing on the description.

As a reminder, do not put tags in the description. Tags have their own section and should only be placed there. They are not meant to be placed in the description and placing tags in your video description will not do any good. Tag-stuffing may cause your video to be taken down.

Give Time for Your Videos to Gain Views

Wait and allow your video to drive views, collect data and rank in the search engine. Allowing time to get this important information will help you assess the various keyword phrases in your YouTube analytics. This helps in identifying other keyword phrases that are getting better results.

As your video gains more views, you eventually get other elements of the ranking algorithm play in the process. These include important elements like accumulated watch time and retention.

Later on, as your video gets more watch time, you may enhance your video by adding more keyword phrases. This will help your video rank well not only on relevancy but also on irrelevancy in addition to accumulated watch time. This is a very effective strategy that will allow your video to be seen by your audience.

The metadata of your video, the title, tags, and description plays an important part when you optimize YouTube. These are all tied together in algorithms and optimizing these features will get your video the results you want.