Search Engine Optimization, as one of the major anchors of digital marketing bears on its shoulders the onus of building and ranking your website among the top listed in a search result. However, it is challenging to find a rigorous pattern of achieving this purpose. But here is a revelation from DWT's Lead SEO consultant, Mr Seth Reuben.

He succeeded in panning our consciousness to the metrics that search engines pick while crawling through your website. According to him, search engines, such as google look up to picking such spotlights as;

Rich content: The content for SEO must be original, readable and informative. Incase you didn't know, rich content increases its chances of being shared and gets people on you page for a good time. Google takes not of the time and uses it to rank you page.

Backlinks: The use of backlinks improves user experience on your website, they could actually navigate to another page or website from your website. It also improves your website's visibility.

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Convert You Website to a progressive Web Application: Converting your website into progressive web application improves the user experience. It allows visitors to your website to become accessible when visitors are offline as far as they visited the website earlier.

Improve Search Speed: The ability of your website to compress images and information gives your website a great search speed. It also inspires visitors to your website. This ability is usually applied at the programming stage of a website. A website is armed with abilities of removing properties of an information, video or image that will weaken the search speed. This makes it easier for people to visit your website more often.

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