Welcome, Guest: Register On Nairaland / LOGIN! / Trending / Recent / NewStats: 3,161,446 members, 7,846,860 topics. Date: Saturday, 01 June 2024 at 04:31 AM |
Nairaland Forum / Nairaland / General / Car Talk / How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b (15533 Views)
The Rolls-Royce Cullinan Viewing Suite Is The World's Fanciest Way To Tailgate / Coscharis Motors Activates The Rolls-royce Black Badge In Nigeria (photos) / See Why The Rolls-royces "Spirit Of Ecstasy" Bonnet Ornament Can Never Be Stolen (2) (3) (4)
How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by obafemee80(m): 12:44pm On Oct 29, 2018 |
In 1998,Volkswagen and BMW had a bidding war to buy the Rolls-Royce Motors when the owner , Vickers (also the owner of Bentley) , decided to sell the luxury brand. The most likely buyer was BMW, which already supplied engines and other components for Rolls-Royce and Bentley cars. BMW had the deal almost wrapped up with a final offer of £340 million before Volkswagen came in at the last minute with £430 million to win the deal for both brands. But this didn’t mean that Volkswagen Group ( that currently sell passenger cars under the Audi, Bentley, Bugatti, Lamborghini, Porsche, SEAT, Skoda and Volkswagen models ) owned everything about the Rolls-Royce brand. Volkswagen only bought the Rolls-Royce designs, nameplates, administrative headquarters, production facilities, Spirit of Ecstasy and Rolls-Royce grille shape trademarks .They didn’t buy the right to use the Rolls-Royce name or logo which belongs to Rolls-Royce plc. Rolls-Royce plc, the aeroplane-engine maker, preferred BMW and for only to £40 million,it licensed the Rolls-Royce brand name and logo to BMW AG (the better part of the deal) BMW also threatened to cut off engine supplies within a year ( which was part of their initial agreement ), a move that frightened customers and cut orders by 30 percent . This means that Volkswagen won't be able to build new Engines that will power the Rolls-Royce vehicles within that time frame. VW's Bentley After a lengthy battle, the two German Automakers entered into negotiations and agreed that : Volkswagen will use BMW's Rolls-Royce brand name and logos to produce Rolls-Royce branded vehicles between 1998 and 2002. BMW's RR Also, BMW will continue supplying engines and components to Volkswagen's branded Rolls-Royce until the end of 2002, after which they will acquire the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG. The time will also allow BMW to build a new Rolls-Royce administrative headquarters and production facility. From January 1st 2003,BMW-owned Rolls-Royce Motor Cars Limited became the exclusive maker of Rolls-Royce branded cars,with the Rolls-Royce Phantom becoming the first luxury car offered for sale . Volkswagen also became the sole provider of luxury Bentley car brands. What do you think? https://autojosh.com/how-volkswagen-lost-the-rolls-royce-brand-to-bmw-four-years-after-buying-it-for-₦200b/ 8 Likes 1 Share |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Aldebaran(m): 7:27pm On Oct 30, 2018 |
Volkswagen wan buy everything Innoson beware 15 Likes |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by CityNGR: 9:32pm On Oct 30, 2018 |
Aldebaran:Don't make me laugh abegi 19 Likes |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Aldebaran(m): 6:25am On Oct 31, 2018 |
CityNGR:So you want the World's Auto Giant Volkswagen to buy Innosons 4 Likes |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by CityNGR: 6:35am On Oct 31, 2018 |
Aldebaran:THAT WOULD BE A TERRIBLE COMBO. TOYOTA WILL BE BETTER. 5 Likes |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by MANNABBQGRILLS: 9:01am On Nov 01, 2018 |
Some combinations. But Money talks at the end of it all....... 1 Like 1 Share |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by fojosum: 9:01am On Nov 01, 2018 |
nice plan |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by BruncleZuma: 9:02am On Nov 01, 2018 |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Dude397(m): 9:02am On Nov 01, 2018 |
Money |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by bojuyises: 9:03am On Nov 01, 2018 |
what a story,but there are many like so unfortunate |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by gonas: 9:04am On Nov 01, 2018 |
Nawa oo rols musn't go down though bentely is there for them |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by berrystunn(m): 9:04am On Nov 01, 2018 |
Not up to 1b Even obj can buy it |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by BedLam: 9:08am On Nov 01, 2018 |
Do you see how trade and competition works ? Just slug it out without tampering with other's businesses. The one black man that I know would have run to the Govt to crippled their rival's businesses. We still have a long way to go, we don't know business about jack. Not in politics, life, or even in business. That's why companies like glo can't even appeal to poor Nigerians. 9 Likes |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Samuelscott: 9:11am On Nov 01, 2018 |
berrystunn:was bought €430 million in 1998 3 Likes |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by vawitiru: 9:11am On Nov 01, 2018 |
The relationship between trading and governance is undeterred........ |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 9:17am On Nov 01, 2018 |
Another autojosh moniker. |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Duru1(m): 9:21am On Nov 01, 2018 |
obafemee80: The above complex arrangement would not have happened if Africans were behind or on the process. It would have resulted in the destruction of the automakers. A bank which is indebted to an auto producer and the silly Nigerian government are hell bent to destroy INNSON. 7 Likes |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 9:29am On Nov 01, 2018 |
berrystunn:you sure? |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by obafemee80(m): 9:33am On Nov 01, 2018 |
Duru1:True Talk bro |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 9:37am On Nov 01, 2018 |
see below |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Duru1(m): 9:40am On Nov 01, 2018 |
obafemee80: It is time Africans had a grip on reality. Africans shamelessly harp on racism, which is a misnomer, that does not exist and rampantly kill each other on a slightest or no provocation. It is really a shame. 1 Like |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Allergic(m): 10:05am On Nov 01, 2018 |
Copy and Paste from Wikipedia |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by akigbemaru: 10:25am On Nov 01, 2018 |
Duru1: |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Sincinnati: 10:38am On Nov 01, 2018 |
Samuelscott:Adjusted for Inflation, how much does it worth today? |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Chukazu: 10:47am On Nov 01, 2018 |
This British folks MUMU die! How can they be selling off priced national iconic brands? 1 Like |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Nobody: 11:27am On Nov 01, 2018 |
While reading this beautiful piece I didn't hear anything Mercedes God bless BMW and Volkswagen for me not forgetting Lexus |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Duru1(m): 11:55am On Nov 01, 2018 |
Chukazu: Guess what, British created the shithole called Nigeria. What a coincidence. |
Re: How VW Lost The Rolls-Royce Brand To BMW 4 Yrs After Buying It For ₦200b by Ugosample(m): 4:00pm On Nov 01, 2018 |
BedLam: it's prevalent amongst black folks, not just that "one black folk" you are talking about. it's seriously wrong and the mentality should change |
(1) (Reply)
Car Battery / Mercedes Benz Releases Details On 9G Tronic Nine Speed Auto / Photos: Dangers Of Potholes And How To Handle It
(Go Up)
Sections: politics (1) business autos (1) jobs (1) career education (1) romance computers phones travel sports fashion health religion celebs tv-movies music-radio literature webmasters programming techmarket Links: (1) (2) (3) (4) (5) (6) (7) (8) (9) (10) Nairaland - Copyright © 2005 - 2024 Oluwaseun Osewa. All rights reserved. See How To Advertise. 31 |