Branding to Increase Sales

One of the most effective market strategies your company can choose is crafting a company brand. A brand makes a product or service distinctive or unique compared to others in the market.

Your carefully constructed brand creates a visual, emotional, and cultural connection between customers and your company, the product or service, and the type of consumer it attracts.

Disney has a strong brand as the family entertainment leader of its industry. Disney's brand doesn't just happen. It is intentional and requires ongoing hard work and dedication to energetically support the brand. Its marketing materials and messages convey a consistent message of family fun, clean environments, and service excellence. Disney hires only those people who can meet its standards, and trains them at Disney University to learn their roles to provide great customer experiences.

Benefits of a Strong Brand

When customers buy your product or service, the experience they receive is what persuades them to buy from you again. By preferring to buy what your company offers, they are increasing the value of your brand. Customer loyalty to your brand helps you penetrate your market more effectively and maintain or increase market share.

A number of companies have successfully created a brand that stands out in customer's minds. Their brands have a positive association, a recognized name, and a higher perceived value than their competitors.

Examples of powerful brands

To communicate this passion, O'Neill includes his entrepreneurial story on each packet of coffee beans he sells. It starts with "I can tell you when I fell in love. It was November 22, 1978. On that day, as a foreign exchange student in Costa Rica, I picked my first coffee bean in the mountainous, volcanic, coffee-growing region around the Poás volcano. I fell in love with the country, the people, and the coffee. Especially the coffee. Fifteen years later my passion for great coffee could no longer be denied and The Roasterie was born..."

Branding is not just for large corporations. All businesses can use branding to win a place in both the customers' hearts and minds. Danny O'Neill's air-roasted coffee business, The Roasterie® , communicates his company brand and his passion for the coffee bean through his logo, product packaging, Web site, and marketing message.

Read More
https://www.entrepreneurship. org/articles/2007/01/using-branding-to-increase-sales

Are You A Business in need of Re-Branding you start with the following items.

- TShirts
- Logo, Letter and Signages.
- Flyers and Banners.
- Corporate Gifts and Bags
- Calendars and diaries

Raphane Services – A Design, Marketing, Promotional and Branding Agency

For enquiries
Call - 08033627580
Whatsapp - 08033627580
Email – raphaneservices@gmail.com

Are You A Business in need of Re-Branding you start with the following items.

- TShirts
- Logo, Letter and Signages.
- Flyers and Banners.
- Corporate Gifts and Bags
- Calendars and diaries

Raphane Services – A Design, Marketing, Promotional and Branding Agency

For enquiries
Call - 08033627580
Whatsapp - 08033627580
Email – raphaneservices@gmail.com

A number of companies have successfully created a brand that stands out in customer's minds. Their brands have a positive association, a recognized name, and a higher perceived value than their competitors.

HAPPY NEW MONTH
Raphane Services –
Design, Marketing, Promotional and Branding Agency

For enquiries
Call - 08033627580
Whatsapp - 08033627580
Email – raphaneservices@gmail.com