"8 WAYS TO SELL TO PEOPLE WITHOUT BEGGING THEM "



1) Discover a NEED:

For you to make sales you must be sure that people need the product you intend to SELL. It could be physical/digital products,service rendering etc.

*Illustration* :
Most of us go to the market because we want to buy a particular product and our expectation is to always meet someone who is selling what we want to buy but we get disappointed if we don't get the product.
Before you SELL anything be sure people will need/buy the product as at the time you want to sell it(very important)

During the yuletide season some mini-importation marketers always visit the market to see what people are buying before they pitch their products to the market place.

*There must be a demand before you SELL: this is when you can say you want to solve problems for people .*

To help you out on how to spot if there will be an high demand:

Check if you have existing persons in that niche selling profitably or something related.
-This is a sign that there is a market place for your products /services.

Another Illustration:
I only wrote this article because people indicated interest. I wouldn't have done that if nobody indicated interest at first.

This will help you save yourself from unnecessary stress.


----Hope you are learning something---

2) Understand Your Customers*:

Now that you have discovered a NEED you need to understand your customers.
I will like to talk about different temperaments viz:
Sanguine,Choleric,Melancholy and Phlegmatic.
Human temperament has a lot to do with how they buy.

People buy for different reasons:
Some persons buy quickly while other persons will like you to give them more details about your products and enough time to make their final decision(future clients/customers)

When you know a lot about your customers it will help you know where you will find them, how you will SELL to them and how you will analyse your advertisement campaigns.

Other details to know about your customers:

Age,Marital Status,Occupation,Religion,Interest,Hobbies,Location Etc.

Personal experience:
Whenever i want to pitch my digital products on job search preparation materials i try to focus on fresh graduates,job applicants,unemployed in towns and cities between the age of 22-35 etc on job vacancy websites/platforms/forums etc.

*Apply this to your business too.


3) Draw A Sales Funnel:

A sales funnel is the process at which you take your clients/customers through before you introduce your products to them.

Most people always like to view samples of the product before they buy i.e a free product will help you build more credibility in the market place.

E.g I believe you buy "suya" from *mallams* and most times i always like to taste before buying.

This "suya" illustration is a good example and you need to learn from it especially if you are new in the market place and when the competition is high.....


People are only interested in what they will benefit from your products/services....they are not concerned if you want to make profit or not (heheheee).

If the free "suya" i was given taste bad i wouldn't want to spend my money.

Whether you want to buy or not,most "mallams" will give you free "suya" to taste.

Give out free stuffs, build relationship and if people are satisfied they will buy from you without begging them.

This is the best sales funnel:
*Give out free value without expecting return.*

If you can do this you are indirectly attracting money or other things.


4) Determine the number of products you want to SELL :

Be realistic with your target. I smile when i see a lot of internet marketers who want to make 7-figures in their first sales online.
You need to scale up. I.e start from realistic targets and scale high.

If you want to sell cheap products and make money then you need to reach a large number of people.


*Be realistic and scale up.

5) Give out an irresistible offer :

An irresistible offer covers the weakness of most marketing errors.

This tactics works if there is competition in your niche give additional irresistible bonuses that will make the customer want to buy from you without begging him or her.

Psychologically people like additional/free stuffs and they will prefer to buy from you can do this.


Imagine you are hungry and you want to eat in a restaurant.
By the roadside you discovered there are two shops before each other.

On the sign board of *SHOP A* you discovered that a can bottle of coke and 1 meat will be added to any food you buy from them. Meanwhile *shop B's* sign board only indicates the name of the restaurant and "food is ready" on it.

Which one will you choose?


*Most people will choose shop A .*

The above is just an example and the additional bonuses must not be done at your detriment.

6) Build Relationship :
Relationship is very important when it comes to selling to people.
People always like to do business with people they know and trust.
Try your best to show the customer that you are more interested in making them happy.


*N.B* :

Make more people happy,make life more easier for people, take people from a problem zone to a solution zone etc.

(7) Branding :

The world is changing and most people are now building personal brands around their products.

The way you present yourself and your products can go a long way in the minds of your customers.

E.g : brand name,logo,delivery style,product packaging,customer service,consistency,speed,availability,website,online awareness etc

You need to come out and tell people what your services/products are with different branding concepts that suits your customers.
Check what other people are doing in the market place and do it better.



*You must be known for something unique that makes you stand out among others.*

Learn how to PERSUADE your customers:

You must learn how to use facts,testimonials,irresistible sales copy,credibility,personal experience with your products/services,demonstrate how they will benefit from the products/services etc to persuade people to buy from you in the competitive market.


I need to stop writing here.

Thanks for reading......
BOOM!!!


Adeboye D Vincent
Photo Credit: Google Image