Your Instagram can and should be a lead generating machine for your #business ⠀⠀
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Among the various social media platforms for business, Facebook might have the most overall users, but Instagram is dominating the market in terms of engagement.

Instagram's brand to customer engagement rate is the highest among all social media outlets 15 times higher than Facebook and 40 times higher than Twitter.

If your Instagram account isn’t generating consistent sales and revenue, then it’s time to up your game!

1️⃣ Optimize your Profile for Search: Will your profile or content show up if someone is searching for a business like yours on Instagram? The same way that you #optimize your website, you need to optimize your Instagram.

Start with your name (not your username but the space under your profile photo where you put your full name). Use this space to add searchable keywords so that when users search for businesses like yours, you show up! -⠀⠀

2️⃣ Be Consistent: I know this one sounds like a broken record but it really is important! On average it takes 5-8 touch points before someone makes a decision to actually buy something.

So, be patient and focus on cultivating lasting relationships with your followers. The more your audience see you, the more you have a chance to sell them, so keep sharing great content every day.

3️⃣ Set Realistic Expectations: It’s easy to get carried away with the endless editing and enhancing tools on Instagram. But, there is nothing worse than a disappointed customer. The goal of social media is to create a community of loyal, lasting customers. These types of relationships are built on trust! ⠀⠀⠀⠀⠀⠀⠀⠀

To your success,
Okon Joseph
Instagram Account Manager and Growth Strategist