Online media branding essentially has to do with expressing your purpose through the use of multichannel communication platforms. Whether you intend to sell products, induce followers or gain subscribers, the important thing is to first let them know who you are.

Your ability to do this will definitely come from your brand’s personality and one of the most effective ways of building it is through a good knowledge and use of social media. To add to this, recent research indicates that more than seventy percent of corporate brands plan to heavily invest in social media in order to have a wide reach in their desire to build an enviable reputation.

Here are three key strategies that will help you build an online presence of your dream

The first point to note is:

Choose Social Networks that can support your media brand

No doubt, social media is the best platform to build your media brand due to its constant usage globally. Even though there are lots of social networks available today, most of them are not worth investing your time and resources. You should rather go for the ones that can easily stimulate your brand’s presence in the internet space.


• www.instagram.com is a beautiful option for media brands who make use of images a lot. This strategy is observed to be very effective in reaching mostly young adults.

• www.youtube.com is a powerful platform that can aid video publishing to a very wide audience. Most media firms use it to share news and advert contents.

• www.facebook.com is popularly known as the best online platform for promoting brand awareness. Any brand can easily be promoted here due to its heterogeneous user base.

Offer Great and Shareable Conten

There is no barrier that can stop you in developing your brand if you offer informative content. People are always searching for information that carries smart solutions to issues and if you share such rich and authentic information on your platform, individuals and brands will be persuaded to associate with your brand.

In order to achieve this, you need to observe the following principles of drafting a shareable content:

Try to find out the type of content that can gain visibility and acceptance on your chosen social networks. Since you are trying to promote your brand online, you will need to do more of video sharing, graphic images as well as texts.


Partner with Social Media Influencers

Sharing great contents on your social media platforms is quite nice but not having a known brand can easily frustrate your effort. A smart strategy in building your brand on a faster scale is by identifying and partnering with influencers on the social media, particularly those that fall within your niche. Many businesses who adopted this approach have recorded massive successes.

You can persuade influencers in your niche by offering them a free service. This will make them feature your brand on their post and you can as well do the same. Don’t @mention them without their knowledge because the notification might be too much for them to handle and this can get you blocked. Bring something to the table you can be count worthy of sitting in their midst.

To end this, anyone who is serious about building a brand online, following these few strategies will take you to a higher pedestal and within the shortest possible time, you will have that enviable online media brand that you’ve dreamed of.

For a better strategic guide, consult a social media expert at www.nerdjoint.com, they also have experts that can handle your social media accounts while you focus on other business models.