Hey there,

For business marketing, email marketing is by far the most popular form of communication. 98.4% of customers check their email daily. The other 1.6% forgot their password.

Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal fans.

If you wish to grow your brand, relying on PPC campaigns and social media is not enough.

Here are the best email marketing tools to help your brand grow;

1. MailChimp: when it comes to collecting statistics, sending emails and improving performance, MailChimp is the guy for you. You can even send out surveys. This is a great opportunity for subscribers to vote on the best icon for your brand.

2. GetResponse: GetResponse will track how many subscribers view your emails, complain, unsubscribe or click on links. You will also know how many emails failed to arrive at their destination due to any given reason. You can also find out why people unsubscribed.

3. Litmus: Litmus is a highly versatile tool through which you can use to test and track email. You can test your emails in traditional web-clients and also popular mobile devices like Android, Apple, and Windows. You can test more than 40 clients and devices with a mere click.

4. Constant Contact: It is one of the largest and fastest growing email marketing services in the world. It is also the easiest to use and beginner friendly email marketing service. Each account gives you access to easy tracking and reporting, built-in social media sharing tools, free image library, list segmentation, Facebook ads integration, and a powerful eCommerce integration for Shopify stores.

Judging from the emails you receive from Retrosoft every week, it is safe to say these tools are very efficient.

These few tips can be just what your brand needs to skyrocket, Don't waste this knowledge.

source:Retrosoft.ng