Facebook advertising is one key segment of online promotion that any business owner should know. The question, how to advertise on Facebook has to be learned so that your Facbook ads will convert. What then is Facebook ads. It is mainly a pay per click or lead advertising for your online or offline business. Also, If you want to buy and sell online in Nigeria, here are the main forms of Facebook campaigns.

Forms of Facebook Ads
By form we mean the nature or grouping of the advertising campaign and what they intend to achieve for the advertisers.

1. Website Traffic Campaign: This type of ads on Facebook is primarily aimed at driving traffic or visitors from the social media platform to your own website. What this means is that, you create a campaign and the destination url for the call to action button is your website. To be clear, in this kind of ads, when you click the “learn more”, “sign up” etc button on the advert it leads to your website.

2. Leads or Subscribers Campaign: This Facebook campaign or ads is targeted at getting contact of those interested in your service or what you are offering.This kind of ads is very important for businesses whether you are selling products or your services. The reason is that its not a “blind” advert because your expected action from your target is their information. This is mainly their email and phone number. You could also get their names but email and phone number is all that is really necessary. Armed with their information, you can market your product or services to them at will.

3. Post Boosting Campaign: Under this advertising option, the first landing page is your Facebook page. The control of targeted individual in this instance is in the post you are boosting. You could write a post that further leads visitors to another website.

4. Facebook Page Promotion Campaign: Here, the primary target is to attract more likes and followers to your page and increase conversation on social media for your brand. As in other advert options,the final aim is to sell your services to your customers while adding value. Equally important, is the question that business owners wants to know. Namely, how good is Facebook advert?.

How Effective is Facebook Advertising

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