Outdoor advertising is considered to be one of the most effective types of advertising with a wide array of benefits.

Rev up your ad campaign in Los Angeles and near by areas with custom car wraps as with fleet advertising in California, you can reach a wider audience compared to other advertising mediums. Custom branded vehicle out and about in the city will immediately attract potential clients’ attention.

Local targeting - this is one of the most important factors in the success of the business. Use your business revenue wisely, by spending some percentage from it on effective vehicle advertising - targeting local areas.

With vehicle wraps, you can deliver all the important information about your company to your customers. Display your company name and contact details and let the vehicle work as a portable business card for your brand.

Fully wrapped vehicle with the right color choice and a clear message will spread your voice across.

Aside from vehicle wraps there are other effective options for outdoor advertising, about which we are glad to introduce you below.

7 best practices of OOH advertising and what to learn from them

Outdoor or OOH - Out of Home Advertising, an integrated part of modern society, enables brands to run marketing campaigns in the “offline” world.

OOH remains a mass reach medium, reaching at least half of all consumers in most markets around the world. OOH advertising is immune to ad blockers, and influence in everyday life with its physical presence. The marketing campaigns made with creative and innovative mindset help OOH to take new heights.

Evolved from paper posters and hand-printed signs, in today’s digital era, Out of home Advertising include:

Transit Advertising
Street furniture
Billboards
Place-based OOH

OOH advertising, increasingly popular among other traditional media like TV, radio and print, is a fast growing medium. Interestingly, according to the OAAA historical revenue, 7.7 billion dollars were spent on OOH ads both printed and digital for 2017 YE, 65% of which covered the billboards.

Some Ad campaigns just stay unnoticed, but some take the OOH medium to new heights.

Hereby, Ad campaigns that reached both vehicular and pedestrian traffic and left a huge impact on hundreds of thousands of people.

Spotify with its in-house “2018 Goals” campaign

Pic desc. - Customer-centric messages seasoned with relevant, humorous and political buzz.

By turning 2017 listening habits to 2018 goals, Spotify received Platinum OBIE Awards, which stated the best campaign of the year. Why?

Spotify launched its biggest campaign (run in 18 markets worldwide), based exceptionally on their consumer data. With the most engaging stories, Spotify once again proved that its core value is understanding customers’ behavior.

Netflix with its “breathing bus shelter”

Sci-fi got little closer to real life with a billboard that can breathe!

It’s just the preview of the Netflix’s series “Altered Carbon” about life, death and immortality. The new bodies, just like this one, or “sleeves” can help transfer consciousness. The Signage panel went viral, generated social coverage and triggered the interest of the passers-by, some planning to go and watch the cyberpunk series!

KFC China with its content-driven domination campaign

In the eve of Chinese New Year, KFC China alongside with National Museum of China transformed the Xujiahui Station in Shanghai metro into a mobile museum. The cooperation was a success as it stressed the huge importance of traditions and culture. The campaign was focused on families and going back to your origins.

The locals, travelers and all the curious commuters enjoyed the famous lantern festival and learned about its roots dating back to the Ming Dynasty.

Corona with "Wave of waste" campaign

To mark World Oceans day, Corona created a plastic sculpture that communicated well from a distance. The Artist –Andy Billett addressed a huge issue depicting Chris Hemsworth surfing the wave of waste!

These days, it is harder and harder to actually grab the attention of the average customer. Corona raises awareness of plastic waste and constructed similar sculptures also in Melbourne, Bogota, Santiago, Lima, and Santo Domingo.

22squared with “Irma Gives Back.” Campaign

Pic desc. - “We may be torn, but we’re still together”

The handmade poster was created from the remains of billboards destroyed by hurricane Irma - the largest Atlantic storm recorded in history. The 22squared partnered with media vendor Lamar to craft a new billboard campaign in Fort Myers in just five days.

The billboard conveys the idea that even though the Storm had passed, Irma had a chance to redeem herself and the broken community members. The campaign helped to raise awareness, hope and encouragement. The billboard also directs people to IrmaGivesBack.org, where they can donate money or time as a Volunteer.

BMW and Audi billboard war

It’s a furor for the marketing specialists around the world! It looks like BMW and Audi have a multitude of out of home OOH advertising solutions!

Remember the billboard war between BWM and Audi back to late 2000s? Seems like the old wounds are reopening now in Tunisia.

Anyways, It started with Audi posting its new A4 with the headline “Your move, BMW” to which BWM fired back its 3-series with a confident “Checkmate”. Looks like with Game over it’s just the end of the beginning.

BMW: “It’s never too late to change your mind”

Audi: LOOOOL. You don’t switch from a winning brand.

McDonald’s with “The Flip” campaign

McDonald’s is one of the most recognizable and consistent brands in the world, and its Ad campaigns remained at the top spot since 1999.

The McDonald’s Golden M was flipped upside down and turned to W for Women. In honor of Woman’s international day, 100 McDonald’s made the flip.

The familiar Golden Arches on a red background of the logo, furthermore, serve as a directional arch on wayfinding billboards.

The OOH Advertising Medium is always full of surprises.

These were just some OOH trends that affect the way OOH is executed.

Create a marketing strategy: season up your campaign with NFC, Beacons, Augmented Reality, QR codes, etc.

Create a unique, flexible and responsive campaign

Be customer centric and offer personalized Interactivity

Understand your audience behavior, deliver a memorable and better brand experience

Provide real-time, useful content to build connections