Barely a day after Gokada suspended its operations in Nigeria, research carried out by Nairametrics has revealed that the company’s temporary shutdown could be as a result of the targeted poaching of some of its riders and senior executives by the newcomer, ORide.

It was discovered that ORide poached Gokada's Riders and some senior staff who occupied vital positions at Gokada, including its co-founder sometime this year – barely 3 months the former started operation.

The Nigerian bike-hailing market currently has Max.ng, ORide and Gokada, competing for market share. However, it is currently experiencing a point and kill season with Gokada falling victim to ORide’s sword. The new entrant is on the offensive, aggressively recruiting experienced hands to accelerate its growth in the market. While this might look like a surprise move, it is however common for growing industries that require employees that are highly skilled.

Poached employees: Poaching is not new in the business world, it’s a method that even Nigerian plantain chips companies apply to conquer a market faster than the already existing players. ORide perfected this business strategy by poaching capable hands from Gokada.

Names of senior employees that left Gokada to join ORide includes Gokada's co-founder and COO, Awolowo... https://nairametrics.com/2019/08/15/is-oride-behind-gokadas-shutdown-of-operation/

This is going to be a season film

competition is surely a tonic for growth