If you are running a business, you cannot ignore Facebook Ads. Facebook Ads is one of the best outbound advertising mediums available to businesses today. Since Facebook has more than a billion people already signed up on their platform, chances are high that your customers are already using Facebook.

With inbound marketing platforms like Google Search ads, you are getting the right target customers to visit your website because they are looking for you.

When you do outbound marketing, the biggest challenge is targeting the right customers who might be interested in your product or service.

Let’s say you have a product that is designed for mothers of newborn babies. If you advertise your product in a newspaper or TV, only a very small percentage of people will be new mothers. You will be wasting your advertising budget by showing the ads to a lot of people who might not be interested in your product. With Facebook Ads, you can target the ads to be shown only to mothers of newborn babies.

Facebook has so much information about its users that targeting the right customers becomes very easy.

Because of the power to target a narrow segment of the audience, a lot of new businesses have come into existence. These businesses couldn’t exist before because there was no way to target a very small niche segment of customers through any marketing channel.

You can use the power of Facebook targeting to build new businesses or grow your existing business.

Targeting the Right Demographics
With Facebook Ads, you can target people based on location, age, and gender. You can also target them through custom audiences which we will discuss in the later section of this article.

Even targeting people based on their age and gender is not possible with traditional advertising. That’s why Facebook Ads is very powerful

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