The phenomenal growth of mobile phone owners in Nigeria has led to SMS marketing becoming one of the most effective methods of communication. There is an increasing number of companies and agencies using premium SMS as part of their promotional mix, complementing marketing efforts with text promotions.
Furthermore, audience participation is now an integral part of many shows and sporting broadcasts. This has made the mobile phone the latest tool for marketers seeking to win over consumers.
SMS shortcodes offer companies as well as individuals the opportunity to generate extra revenue through the provision of interactive SMS or payment services to mobile subscribers.
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