Millions of Nigerians use social media daily and businesses are finally seeing the opportunity for marketing. One of the best reasons among others to use social media is to connect and engage with your customers; you can post status and engage in conversations.

Social media is one of the greatest innovations in technology. It is one of the most effective ways to attract new clients and engage with your existing clients.

More so, social networks are not only precious communication medium but also very powerful sales and marketing tools. It has the capacity to attract users of all generations from all part of the world, so the question is not whether to deploy these tools to boost the productivity of your business but rather how to do it in the most efficient way.

Statista report shows powerful social media platforms, the likes of Facebook, YouTube, and Instagram pulls over two billion daily active users worldwide. It’s a huge figure. It will shock you to know that it doesn’t guarantee revenue growth if you fail to embrace and deploy the state of the art digital marketing techniques.

In this post, we will understand the incredible benefits of social media marketing with an emphasis on 10 ways Nigerian businesses can boost revenue in 2021 using these social media channels. Let’s jump in proper!

But what is the goal of social media marketing? Are there any practical benefits it can bring to your company? There are numerous advantages of using social platforms for brand promotion says Jake Gardner, a CMO at Assignment Helper. They include:

1. Raise brand awareness and grow the number of fans
2. Promote the business using low-cost or no-cost campaigns
3. Grow the number of verified leads
4. Solidify customer satisfaction rate
5. Increase the number of conversions
6. Improve search engine ranking
7. Boost brand authority
8. Make the business more profitable

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