Every time Victoria Alderman eats out, she donates 10% of the bill to fight hunger and malnutrition via a charitable giving app.

And each time the 25-year-old receptionist from Cambridge, Massachusetts, takes an Uber 2% of the cost of the journey is automatically sent to climate change charities.

By using an app from Momentum to set up these and other giving rules, she has donated a little over $100 (£78) since May.

“It’s an effortless way to support charities,” Ms Alderman says.

“For example, I know I take far too many Ubers, so it’s great to be able offset some of the impact of that.”

US-based Momentum is one of many companies looking to change the way people donate.

Its chief executive Nick Fitz and fellow co-founders Ari Kagan and Ivan Dimitrov came up with the idea for Momentum while researching charitable giving.

“We found that most people would like to give 2.5 times as much as they do, and we wanted to do something to try to close that gap,” says Mr Fitz.

Application Programming Interfaces (APIs) – or communication protocols between clients and servers – are what makes the system possible.

“APIs allow us to link donations to people’s everyday lives, and to let them track the impact of their giving,” adds Mr Fitz.

read more: https://www.punditsports.com/2019/12/22/how-charity-apps-may-be-making-us-more-generous/