Sony Corporation which is the world’s largest manufacturer of smartphone camera sensors, and it also supplies sensors for iPhone. According to a new report from Bloomberg, Sony is failing to deliver enough camera sensors to its clients, even after running the factories 24 hours a day.

As most of you might be aware, modern smartphones use multiple cameras. Take the new iPhone 11 Pro Max as an example. It has a total of four image sensors, three at the rear and one at the front. That’s twice the number of cameras earlier iPhones had. Android smartphones are a step ahead in this matter. For example, the Mi Note 10 has a jaw-dropping, six image sensors.

Therefore, even though the growth of the smartphone market is declining, the demand for camera sensors is skyrocketing. And Sony, being the major supplier of the image sensors, is facing the heat. According to Terushi Shimizu, the head of Sony’s semiconductor division, the company will be running its factories even during holidays to keep up with the high demand. The company is doing it for the second time in a row.

"He says that even running the factories at their highest capacity isn’t enough, and he said, “we are having to apologize to customers because we just can’t make enough.” Sony has already invested a whopping, $2.6 billion capital to build a new production facility in Nagasaki, which will be operational in April 2021. Yet, the new manufacturing plant won’t be enough to meet the demand."
says Terushi.

The semiconductor division of Sony, which is responsible for manufacturing camera sensors, is now the most profitable business for the brand, followed by PlayStation. According to the report, Sony forecasts that the revenue from its semiconductor division will climb 18% to a staggering, 1.04 trillion yen by March 2020, and the image sensors will make 86% of the total number.

If the demand for camera sensors grows even higher and Sony fails to deliver the required number, it is possible that we might see a shortage in smartphone supplies, especially the iPhones, which will impact the smartphone sales significantly.


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