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What is a writer buyer persona strategy?

Every writer is desirous of the day they release their book and boom , after one month, 100,000 copies sold.

Even professional writers who has been in the writing game for years cannot boast of achieving this feat , they may have taken like a period of a lets say a minimum of 10 years to even sell 100,000 copies.

I'm going to give a brief summary on what you as a writer can start doing to help you sell your literary works long term.

First thing is to create a buyer persona.

A reader buyer persona is a semi-fictional representation of your ideal customer who is likely to buy your literary work or read your blog.

How do you get readers who will be inclined to read your new literary work based on how they have reacted to something similar. what are the signs they get when they are motivated to buy a literary work.
How do you get people who have no interest in literary works to even consider reading your book.

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Some writers who have the financial resources to do a promotion can do it more effectively with the right targeting options.

A lot of writers have run ads before to target avid readers and the general public but in advertising for writing your ad targeting has to be exceptionally precise and unique.

The demographics have to be even more laser targeted than the targeting options Facebook gives you.

You need to know exactly who your target readers are, those who regularly buy and those who want to start reading and those who can be influenced to buy and not even read it but brag that they bought your book or own it.

Even when trying to sell your literary works. Predictability of sales may also require a funnel process to filter the eventual buyers and it doesn't manifest itself instantly.

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