I have seen many e-commerce and stores not doing well and the problems are much.

One primary problems is site speed. If your store is slow, customers will run.

1. Poor Navigation.
2. Poorly written about us.
3. The site is not responsive.
4. Header and footer disorientation.
5. Little information about products.
6. And many more.

A good e-commerce should have a good brand, logo, about us page, colourful, good product pictures etc.

You can also demand any other type of website.

Here is a sample www.fiveperk.com

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