MAFIA MARKETING: How to Use Controversy to your Advantage

It's no longer news that Funke Akindele and husband has pleaded guilty to flouting Lagos State social distancing law for throwing a house party with more than twenty people in attendance.

The couple were fined N100,000 each and a two weeks (three hours each day) community service.

That's quite interesting.

While I am not in support of anyone breaking the law whether by omission or commission, irrespective of one's social status, there's a whole lot you can learn from the Akindeles as a smart entrepreneur.

Now, talking about the cost of running an ad, how much does it cost to run a sixty seconds Ad on any reputable media? I'm sure your guess is as good as mine.

Now let's get back to Mafia Marketing...

So Mafia marketing demands you create a problem and sell the solution.

Now, for just 200k NGN, the Akindeles have within the past 24 hours become some internet sensation and one of the most searched personality on Google Naija.

Did she willfully disobey the law so she can become popular?

If you ask me na who I go ask?

But then, you'll agree with me she is having a fair advantage already and she can also play around the situation to favor her brand if she wants.

Of course, the Jeniva I know is way too smart.

For the past 24 hours almost all major media firms in Nigeria for once suspended other news on the Covid19 saga and beamed the light on her.

Even those who didn't know her have suddenly picked interest in her and what she does.

Her movies and TV series will most likely gain more traffic.

And you know what's next?
More money into her bank account. Lol

As for the community service, I don't know what it will be but imagine Jeniva and husband sweeping the streets of Lagos, 3 hours everyday for 14 days!

O boy! While you see it as embarrassing, I'm sure it will be the birth of a new TV series or a cinema show. (If you know you know).

Las las, na you go still buy ticket for yourself and your babe to go watch hanty Sheri!

And oh, what if this was actually a post-lockdown preparation?

Indeed mafia marketing has been working for a lot of people and in different ways. Even in Nigeria here.

Remember Allen Onyema? The owner of Air Peace.

He used Mafia Marketing in a positive way to launch his brand and business exponentially when he volunteered to airlift stranded Nigerians from South Africa for free during the xenophobic attack.

With that act alone, he won the heart of so many Nigerians. And even more patronage for his business.

Remember, for Mafia Marketing to work, timing and strategy is everything. The moment you pull the wrong thread, you're a gunner.

So next time you see Jeniva on the news, just know she is a Mafia boss lady fronting her career. (LOL of course you know that's a joke).

In the end, I still appreciate our law enforcement agencies and the courts for not treating this with kids gloves. With such swift actions, I believe we still have hope in our judicial system.

As for me I still de think of which positive trouble to cause.

Please stay safe and stay out of trouble.

DSK! On Covid19 Possibilities!

Like Naira Marley...Like Funke Akindele, they trend afterwards!!!