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Dominate the Market through Niches!
Niche Evaluation
You've probably heard of just how profitable 'desperate markets' is
and there's good reason for this. Markets that are considered
desperate are not only easier to target but easier to sell to.
* That person desperate to get rid of her acne quickly.
* That mother frustrated by not being able to potty train her toddler.
* That guy who will do anything to win his ex back.
When NEED is there, rather than just desire, you've got a winning
niche. Combine that with a laser targeted campaign that provides a
solution to their problem and you'll never struggle to make money
again.
The best place to start with finding a good desperate niche is to use
minor keyword research to find what people want to fix. You don’t
need to use any high-priced tools… just searching in any browser will
do, or you can use Google Suggest.
Whenever you search for something with Google, it will give you
suggestions as you type for related keywords. This is one very easy
way to find some potentially desperate niches.
Once you have a list of
potential markets, you can use them as the basis for your keyword
research by using them as your seed keyword.
What you want to look for are niches in which the average user has a
problem that they are extremely desperate to solve and will do
almost anything to fix.

It’s always easier to make money in niches that
are already proven to be profitable, and that is what you need to
focus on.
You always want to conduct as much research about your markets as
possible however, so that you can really understand what your target
audience is interested in and create compelling campaigns that ‘speak
their language’.
You want to know:
- What people are currently buying
- Where there are any potential market gaps for products you can
promote (or create!)
- How much of a demand exists in the market
- What your customer base is most interested in, concerned with,
needing help with.
In other words, pay attention to who you are selling to before you
determine what you are going to sell and your campaigns will be successful!