Few years ago, my friend who is a software analyst and I had an intense brainstorming session to strategise on how to market a particular product. We saw how different brands tell and manufacture ill stories, also spreading all manner of fake news to draw people to their brand and for click baits. I can never forget what my friend said about publicity,

“if you have to draw public attention to your brand. Choose a positive way.” My friend said.

In business world, every business can benefit from a publicity even negative publicity. But nothing beats raising awareness of your product or services in a positive way. What people read or hear about your brand determines your market strength. So be honest and be truthful in your dealings.

Victor Amos
(Author of Spanner Twelve)
I tell business and management stories

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It’s the blunt truth..

Vyzz:

It’s the blunt truth.