BUSINESS LOCATION

INTRODUCTION
The location of a new business is of great importance to its success. One of the vital considerations as far as businesses is concerned is that the business should have easy access to all its customers while customers too must have convenient access to the business. Quite often, people locate their businesses on the basis of personal preferences. Ideally, location should be considered in terms of nearness to markets, availability of raw materials, effective cost, labour availability of the required types, labour costs, transport facilities, local bye-laws, housing and social facilities, possibility of expansion, supply of power and fuel, nearness to firms in similar fields, favourable natural conditions, influence of the Government Policy and prevailing competition. These could be evaluated on the basis of the town or city of the area within the town or city and the specific site within the area
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