On-site/On-page SEO:

On-Page SEO is also known as on-site SEO. It is the process of optimizing the components of a website in order to earn a better rank and relevant traffic drawn to the website. It refers to optimizing the HTML source code as well as the content of the site. The eventual target of on-site SEO is to understand and speak the language of the search engines and assist the crawlers of search engines to understand the content of your pages.

On-page SEO practices


The On-page SEO practices are optimizing the title, keyword, content, URLs, internal links, meta description, HTML tags, and images.
People lay most of the focus on link building and you must have heard a lot about it. However, link building is of no use without optimization of the content on websites.

Importance of on-page SEO:

On page/on-site Seo is necessary to help a search engine to understand what’s on your website and its content, so that your site appears in front of the right traffic. The search engine is becoming more and more advanced, more focus is laid on relevance and semantics in SERPs.
• The search engine will first understand what the user actually wants.
• It will then crawl through all the websites containing relevant keywords and information.
• The pages containing the most suitable and relevant information are then gathered in the form of lists and then it appears in the front of the searcher.

Through on-page SEO ensure that the keyword and content match to what traffic is searching for. On-page SEO is also done to make your page look attractive and easy to use. Images, video, and text and audio are added to make it look more presentable. However, the only thing that the search engine can see is the well-structured data and HTML tags.

On-page SEO Factors:

Below is the list of on-page SEO factors
• Crawl able site: The site is indexed and easy for the search engine to crawl through
• Website Architecture: The site should be well structured so that it is easy for traffic and search engine to navigate.
• Quality outbound links: The site should be linked to high-quality websites.
• Speed of Site: The page should not take minutes to load on all devices
• Mobile Phone Friendliness: The pages render on every mobile phone properly.
• HTTPS use: The site should be secured with the certificate of SSL.
• User-friendly URL: Simple and easy to remember URL should be used.
• Well-targeted content: The pages should have specific search intent.
• Optimization of Keyword: Use the relevant and well-searched keyword in your content
• Optimization of Image: The size of the images should be small and alt text be added as the search engine can’t recognize the images.
• Click through rate: The optimized title and meta description should be used for the content.

Internal links

Interlinking is very important for the indexing of the website and for it to appear on the top of the results page. A search engine ends up on your website will crawl from one page to another page through the internal links provided on the pages. This will make the crawling much easier and the ranking will be good. If you want your website to appear on the top, keywords, content, and internal linking should be strong.

When on-page SEO should be done

Some things need to be done once or twice at the beginning, in the middle, or at the end. However, on-page SEO should be done every time when you publish a page/content. Strong keywords, proper meta description, relevant images, etc should be added. Different tools are available to help you identify the errors in your content and improve your content for better on-page SEO.

Focus Keyword: on-page SEO

Meta Description:
On-Page SEO is also known as on-site SEO. It is the process of optimizing the components of a website in order to earn a better rank and relevant traffic drawn.